NFTs Are Turning Artists and Creators Into Their Own Managers

Non-fungible tokens (NFTs) have gifted content creators with the ability to take control of not only their work, but also their finances.

Many agree that artists and creators can tokenize their work and sell them as NFTs. This will enable them to no longer have to work with middle men.

Galleries usually do the grunt work when it comes to bringing an artist and a buyer together, but recently their usefulness has been diminished to almost nothing with the emergence of cheaper decentralized apps (DApps). These apps make it easier for buyers to connect with their preferred artists. Now, NFTs drive the creator economy.

According to market tracker, DappRader, marketplaces like OpenSea and LooksRare are doing over $100 million in daily volume. This happened as the creator economy topped $100 billion.

Danielle Weder, an Australian NFT artist, feels strongly that artists should be tokenizing their work. She believes that this will allow them to take control of their personal branding. Danielle also believes that NFTs will help artists overcome the many shortcomings experienced by artists in the industry.

Weber also stated that creators should view NFTs as a new tool. She stated that “I definitely encourage all artists to tokenize their works. What really attracted me to the prospect of entering the NFT scene is that it made art more accessible to everyone.”

This addresses one of the biggest issues faced by artists: accessibility. Accessibility is very important as it drastically increases artists’ chances of making a sale.

Julien Genestoux added that NFTs allow creators the opportunity to now be able to promote themselves.

He said that

after finding out what you can offer on your own, use NFTs as a contract that you still control.