Research Reveals That Crypto Motivates People to Exercise

According to a recent survey conducted on over 1000 people by the fitness website FitRated, it was shown that blockchain technology is a better fitness motivator than conventional monetary incentives.

To understand the opinions on blockchain-related fitness technology, FitRated’s research team asked  “meta motivation” questions to one of the least fit countries on earth, USA.

The study revealed that 40% of respondents are willing to exchange their physical gym memberships for one in the metaverse, and 81% of people would be motivated to stay healthy if incentivized by crypto payments.

Based on a study conducted five years ago by the National Bureau of Economic Research, money alone wouldn’t be sufficient to motivate people to hit the gym. However, this recent survey data conclude otherwise.

The study showed that 63% of people agreed that fitness motivation was a primary benefit of blockchain technology, 60.4% valued reward programs, and  51.2%  believed that better transparency will develop with this new dynamic of fitness.

The concept of gamification was stated as the primary reason behind people’s preference for blockchain-based incentives over traditional monetary ones since 83% of participants said that they liked how blockchain-based fitness applications gamified standard physical activities.

This is also reflective of why several fitness brands are trying to introduce Web3-based move-to-earn projects in their paradigm.

When asked about the types of fitness regime they would undergo to earn crypto, 49% of people preferred walking as their choice of activity, followed closely by cycling (47.2%) and swimming (41.4%).

The study went on to discover what cryptocurrencies respondents wanted to be paid in. A whopping 72% of respondents opted for Bitcoin (BTC). Ethereum (ETH) stands at a distant second with just 35.5%, followed by Dogecoin (DOGE) at 34.6%.