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The partnership will make WOM Protocol’s ecosystem of community expansion and web3 content marketing tools available to BR Group’s clients.
The WOM Protocol is a blockchain-based protocol that makes it simple for businesses to locate, analyze, and monetize user-generated content. The BR Group’s clients will be able to use the BULLZ App to launch innovative campaigns in collaboration with content creators from various verticals, thanks to WOM’s involvement.
BULLZ, often referred to as the “TikTok of crypto,” has automatically implemented the WOM Protocol to automatically reward content creators daily. Rewards for word-of-mouth advertising are given according to how many people interact with a piece of content and how well it scores in a trusted peer review. However, there are currently over 30k videos made about web3 products, and influencers with a reach of over 30 million have already joined the app.
Nikita Brudnov, Founder and CEO of BR Group: “Founders and their web3 project teams are constantly under high pressure to create content to inform their early supporters and community members about project updates. They also need to create additional awareness within new audiences about the web3 innovations they are working on. WOM Protocol’s content creator and campaign management tools are the perfect way to speed up the content creation and distribution process. We are always striving to give the projects we are working with a competitive advantage.”
 
 
Melanie Mohr, Founder and CEO of WOM Protocol, said: “We are so thrilled to announce the partnership with BR Group, who have such extensive experience within the crypto industry, with hundreds of clients in various project stages. Together, we will be able to provide upcoming projects with content marketing support through our WOM tools and grow active web3 communities.”
The app also displays branded content campaigns, which introduce verified creators to forthcoming web3 projects. Once a brand’s campaign has been set up in the BULLZ Campaign Manager and has gone live, it will be visible in the BULLZ app for verified creators. Creators can learn about the project, examine its specifics, and then decide whether to create a video in its favour. The video can be shared on other social media platforms, like Twitter, to increase its exposure and reward potential.
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