Artist Spotlight: Celine Manetta and Airbus’s Digital Collectibles
European aerospace giant Airbus ($AIR.PA) has selected Avalanche as the platform for its digital collectibles, marking a significant move in the blockchain space. The first collection, celebrating the 30th anniversary of Airbus Helicopters, involves nearly 130,000 employees.
Known for its high performance and versatility in the aerospace industry, Airbus’s choice of Avalanche reflects its commitment to innovation and efficiency. Avalanche, known for its speed and versatility in blockchain technology, proves to be an ideal match for Airbus’s digital collectibles initiative.
The RACER Collection: Airbus’s Dive into NFTs
The Avalanche-native collection, titled RACER by Airbus, was launched in collaboration with OpenGem and is available on platforms like OpenSea and Kalao.
- Airbus sees this initiative not just as a digital commemoration but also as an educational opportunity for its employees to understand blockchain technology.
- Employees are learning about NFTs, setting up digital wallets, and grasping the importance of managing private keys for self-custody.
- Airbus aims to explore how blockchain can enhance security, transparency, and trust in its operations.
The Artistic Vision of Celine Manetta
French artist Celine “Gio” Manetta, known for her work with Mercedes and the French Air Force, brings her unique style to the RACER collection.
Manetta’s artistry spans traditional and digital mediums, creating dynamic compositions that capture motion and mood. Influenced by artists like Jeff Koons and Francoise Nielly, her work often features vehicles in vibrant, expressive colors.
For the Airbus project, Manetta aimed to transform the RACER helicopter into a visually striking piece, emphasizing its dynamic lines and graphical appeal.
Manetta’s Journey into Digital Collectibles
Following her debut in digital collectibles with Avalanche, Manetta expresses enthusiasm for the new dimension these platforms offer.
“This project is just the beginning,” she says, highlighting her excitement about the potential of digital art and collectibles.
Explore more of Celine Manetta’s work on her website and Instagram.
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