Playboy Enters Metaverse, Files Trademarks For Name and Logo

Playboy Enterprises International, an American global media and lifestyle company, has filed trademark applications for the ‘PLAYBOY’ name and its iconic rabbit logo. The application includes NFTs, downloadable digital media such as digital assets, digital tokens, digital collectibles, digital art, and virtual blockchain-based tokens. 

The company aims to attract younger people with a new twist from its traditional methods by utilizing ideas in the metaverse.

USPTO Licensed Trademark Attorney Mike Kondoudis tweeted Playboy’s trademark applications. 

Playboy CEO Ben Kohn spoke to CNBC, saying that the magazine was only one product of the company. “It was really that rabbit head that’s worth billions and billions of dollars and not replicable.” Kohn declared that Playboy had 100% awareness, “When you think about what this brand represents, from a marketing perspective, from an awareness perspective, we pretty much have 100% awareness everywhere in the world.”

As a result of the pandemic, Playboy’s physical print editions fell off. Therefore, the online version of the magazine came into existence.

It’s in this same vein that Playboy enters the metaverse, issuing Rabbitars and 11,953 NFTs of its cartoon bunnies.

Ever since the advent of the metaverse, several companies have started moving into the new space. For example, Walt Disney, Epic Games, and Netmarble are three significant figures in this realm. Additionally, new metaverses like Decentraland and SANDBOX have appeared and are dominating the market.

Playboy is an American entertainment magazine featuring men’s lifestyle. It was founded in 1953, in Chicago by Hugh Hefner and co. It works under the ownership of PLBY Group, Inc.