Visa Launches Crypto Advisory Services for Digital Assets Demands

  • Visa launched a global crypto advisory service.
  • The service is offered within the VCA.
  • The payment giant aims to help financial institutions.

Payment giant Visa recently announced the launch of its global crypto advisory services. They are offering services within Visa Consulting and Analytics (VCA). The firm mentioned, “this will come at a moment when digital currencies bring greater hold in the popular consciousness.”

On Wednesday, Visa published a report titled The Crypto Phenomenon: Consumer Attitudes & Usage. It contains a survey of more than 6,000 financial decision-makers across eight markets including Hong Kong, South Africa, Argentina, Australia, Brazil, Germany, the U.K., and the U.S.

In addition, the payment giant stated that its products specialists and consultants have achieved expertise from working with more than 60 crypto platforms. Therefore, Visa explains that the services aim to help financial institutions evaluate the crypto opportunity.

At the same time, to enhance tangible strategies, and pilot new user experiences and innovations like crypto rewards programs and CBDC-integrated consumer wallets. Meanwhile, Visa Europe Consulting and Analytics head, Claudio Di Nella said:

We’ve seen a material shift in our clients’ mindset in the last year, from a desire to explore and experiment with crypto, to actually building a strategy and product roadmap.

On the other hand, Executive Vice President at UMB Bank, Uma Wilson stated,

We came to Visa to learn more about crypto and stablecoins and the use cases that are most relevant for our retail and commercial business lines.