Pinktada’s platform uses Non-fungible Tokens (NFTs) to bring flexibility to travelers and value to hotels

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True Global Ventures 4 Plus (TGV4 Plus) Fund has invested US$1.5 million into Pinktada, a technology company using NFTs to bring greater flexibility and confidence to travelers and value to hotels. TGV served as the lead investor in the company’s US$2m seed round, which included participation from members of the New York Angels investment consortium and strategic investors from the hospitality and blockchain industries.

Pinktada was founded in 2020 by serial entrepreneurs Lyon Hardgrave and Ronald Homsy, who bring extensive experience in both blockchain technology and the hospitality and travel industry. Pinktada enables travelers to virtually tour hotels, book a specific room, and then swap or sell back their reservation in an online marketplace if their plans change. Hotel partners enjoy guaranteed prepaid sales, additional revenue from upgrade and upsell features, and the powerful benefits of shared data.

“Until now, the pricing model for hotel booking has been binary, with reservations being either cancellable or non-refundable and significant money being lost to high commissions”, said David S. Rose, a Founding General Partner of TGV 4 Plus, who will join the company’s Board of Directors and serve as Chairman. “Pinktada’s technology will bring transparency to this market and deliver more value to hoteliers and their guests”.

The company is currently in private beta, with a full public launch of its platform scheduled for Q1 2022. The new funds will be used to expand product capabilities, add resources, and launch marketing efforts.

Pinktada and the True Global Ventures network will be offering an exclusive set of NFT premium passes during a special drop on OpenSea starting December 17th, 2021 — just in time for the holidays. Holders of such passes will enjoy significant economic value in the form of PinkCash (which never expires and can be used to book trips on the site), as well as intangible, evergreen benefits in future interactions with the company.

The collection can be seen here (

“Hoteliers have expressed great enthusiasm for our product, resulting in several partnerships that we have already closed”, said Pinktada’s CEO, Lyon Hardgrave. “We could not be more excited about the partnership with TGV—they know blockchain and global markets better than anyone and saw the huge impact this technology can have on the hospitality industry.”

With the recognition of innovative blockchain and NFT use cases, TGV4 Plus continues to invest in talented serial entrepreneurs leading globally ambitious blockchain start-ups. The fund is dedicated to blockchain companies, primarily in late-stage Series B and C across four verticals: Entertainment, infrastructure, financial services, data analytics, and artificial intelligence (AI). Founded by an international group of ‘super angels’, TGV’s partners are entrepreneurs, business angels, family offices, and institutional investors, many with co-investment rights in future equity rounds.

Start-ups can reach out via LinkedIn or through the Fund’s Contact page:

About True Global Ventures

True Global Ventures (TGV) is a global Venture Capital firm built by a group of serial entrepreneurs with a solid track record of investing their own money together with Limited Partners into ventures run by serial entrepreneurs. Portfolio companies leverage technology, data, AI and blockchain as competitive advantages to drive change with proven products. TGV is a distributed fund with a presence in 20 cities, including Singapore, Hong Kong, Taipei, Dubai, Abu Dhabi, Moscow, Stockholm, Paris, Warsaw, New York, San Francisco, and Vancouver. Visit us at, and follow us on LinkedIn and Twitter.

Media contact: [email protected]

About Pinktada

Pinktada is revolutionizing hotel booking by bringing the power of tokenization to the travel market. Guests can choose their perfect room by taking a virtual tour, and swap or sell their reservations if plans change. Hotels receive full payment up front and can show off their amenities and unique attributes. Pinktada was founded in 2020 and is headquartered in Texas.

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