LeBron James and Crypto.com team up for blockchain education initiative

In a press release published Friday, three-time NBA champion and Los Angeles Lakers forward LeBron James will partner with digital currency exchange Crypto.com to support educational and workforce development opportunities focused on Web3. Specifically, as related by local news outlet Akron Beacon Journal, the partnership will help 1,600 kids in LeBron James’ hometown of Akron, Ohio learn the technology behind cryptocurrencies and how it will benefit their career paths in the future.

“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind,” said James. Students will learn about the careers available in the space in both virtual and in-person sessions with experts from Crypto.com. Kris Marszalek, co-founder and CEO of Crypto.com, gave the following remarks:

We couldn’t be more proud to join LJFF [LeBron James Family Foundation] in providing opportunities to increase educational and workforce development while delivering the tools and access that will empower the next generation to build a better and more inclusive future.

Crypto.com is currently the 5th largest exchange, with a 24-hour trading volume of $3 billion. It has over 10 million customers. However, not all users were fans of the development. Some claimed that the company should have devoted more attention to improving the customer experience than allocating funds to such partnerships.