The Amazon: NFTs Minted to Save the Forest Sell out in one Hour

The Amazon Rainforest is in need of a little help. And it may be NFTs that save it. A Brazilian company has bought tracts of land in the Amazon and is reselling the ownership of them as NFTs.

Moss is a Brazilian climate company. They sell blockchain environmental solutions. Up until now, they have been known for selling carbon credits to big companies (like airlines) who are ruining the earth. The airline buys the carbon credits, and Moss offsets that carbon by planting trees, saving the rainforest — mostly undoing the damage dirty companies are doing.

The company says that they have conserved approximately 735 million trees in the Amazon through internationally certified and audited projects.

Now, they want to go hard to protect the Amazon rainforest as a whole. So they have come up with a way to do that. They recently bought a huge slice of the Amazon, and have subdivided it into hectares. The rights to each hectare are represented by NFT, which they are now selling. The Moss Amazon NFT allows interested parties to contribute to the maintenance of the Amazon forest.

With this new green asset, Moss is hoping that multiple people from all over the world will help them save large tracts of the rainforest. This week, the tokens were placed on the OpenSea platform for a pre-sale round. They sold out in less than 1 hour.


The Amazon NFTs

If you feel like crying because you missed out, you can register to be notified of the next sale. There are some vacuous, stupid NFTs available on NFT platforms. But this NFT series does really seem to make up for all of the mess created by other dumb, embarrassing NFT products.

The OpenSea blurb reads, “Own your piece of the Amazon Forest. The land, the trees, everything. This is NOT just another game card or vehicle for raising money for conservation. None of that ‘buy this art to protect the forest’ stuff. This NFT is proof of ownership of the actual real estate. Via the purchase of your piece of the Amazon Forest, you contribute to the creation of a ‘Green wall’ of properties, focused on conservation and acting as a deterrent to advancing deforestation. Moss has calculated that, with a 15 million hectare ‘Green Wall,’ we can deter deforestation in the Amazon. That would probably cost $10 billion. We have sourced most of the needed land for that “green wall.”

The recent buyers of the NFTs now own land equivalent in size to a football field. They also received an encrypted digital certificate of ownership, which attests to the authenticity and governance over forested areas. It is hoped that this will turn the area and its particularities into a “collectible” item.

Luis Felipe Adaime is the CEO of Moss. “Saving the Amazon is our purpose and through blockchain technology, and this innovation, we will make it possible for more and more people to be part of this dream. With the purchase of an area of 50 hectares, we started the movement to protect this region. One thing is for sure: there will be more areas and NFTs available in the near future.”


If you were one of the people who bought the NFTs, you don’t even have to do anything. The company will act as guardian and custodian of the tract of land. They will be responsible for the conservation too – they have created a 30-year protection fund. 20% of all proceeds from the sale of NFTs will go to covering costs. This includes patrolling, satellite imagery, and security of the areas.

The company says they have undergone a rigorous auditing process. “We evaluated the land documentation to ensure that the areas are legally sound and that, in fact, the property has passed to Moss – and so can be passed on to each token buyer. In the smart contracts of each NFT, based on the Ethereum blockchain, there is also information and data about the title of the property.”

Moss was founded in 2020. Since then, through their carbon credit token – MCO2 – more than $30 million has gone to conservation projects in the region. The MCO2 token is listed on Coinbase,, Gemini, and Probit. Each MCO2 token is equivalent to one carbon credit. Adaime says, “Amazon NFTs will be issued with their carbon footprint calculated and offset by the corresponding MCO2 tokens.”

As more people buy the NFTs, the faster the ‘Green Wall’ will provide protection for the Amazon. Let’s hope that this project lives up to its promise.

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Nicole Buckler has been working as an editor and journalist for over 25 years, writing from Sydney, Melbourne, Taipei, London, and Dublin. She now writes from the crazy-amazing Gold Coast in Australia. Nicole bought Bitcoin in 2013 because she was told she could use them to pay for yoga lessons in Dublin. She hated yoga but kept the Bitcoin. After a year she decided that this Bitcoin thing was going to be a thing, and she bought other cryptos too. She still thinks yoga sucks though.

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