Breaking: Kanye West Quietly Enters NFT, Crypto Market With Latest Move

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Some celebrities were super impressed with the power of NFTs when the whole craze came to light. Some others though, did not really bought the concept. Kanye West was one of those big stars who were skeptical about the NFT scene.

In fact, many saw his comments against NFTs as a big loss to the crypto community. That was understandable, given his massive influence on social media.

Kanye West Yeezus NFTs

In what could be a big boost to the NFT market, the American rapper filed for trademark application around his Yeezus brand. According to Josh Gerben, a trademark attorney, Kanye West filed 17 applications for trademark recently. The attorney informed on Twitter:

“Kanye West has filed 17 new trademark applications around his YEEZUS name. The filings indicate an intent to launch YEEZUS-branded amusement parks, NFT’s, toys and more.”

The trademark application appears to have been filed on May 27 in the name of Mascotte Holdings, Inc, which is West’s company. In the application filed to the U.S. patent and trademark office, the rapper has filed for the Yeezus trademark under various categories.

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Yeezus Crypto & NFTs

The stand out category among the applications is ‘Blockchain-based currencies and non-fungible tokens’. Other notable goods and services include amusement parks, physical and online retail stores, cosmetics and campaign buttons. The list also includes household items, toys, games and sporting equipment, indicating the rapper’s big plans in store in the long term.


Kanye West NFT plans could mean a massive thrust to the crypto community, in that he also plans to launch projects in the crypto token space. Many big names have already joined the crypto bandwagon but a Kanye West NFT was a major missing.

From fashion brands to consumer products, influencers to sports personalities, many big names are joining the NFT and crypto craze. As if that’s not all, even country heads like El Salvador’s President Nayib Bukele is now a major crypto influencer. The country officially bought tons of Bitcoin on several occasions.

A major disappointment hit the NFT community earlier this year in February when West expressed his disinterest in the space. At the time, the rapper warned against asking him to do NFTs. “My focus is on building real products in the real world, real food, real clothes, real shelter,” he posted on Instagram.

Anvesh is keen on writing about major announcements around crypto adoption by institutions and popular personalities. Having been associated with the cryptocurrency industry since 2016, his interest in this space helped pivot his journalism career to the blockchain ecosystem. Follow him on Twitter at @AnveshReddyEth and reach out to him at anvesh (at)
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