Binance Global Expansion Continues with Move Down Under

In an address to the Binance community, company founder Changpeng Zhao (CZ) has announced that the world’s biggest exchange will now expand into New Zealand.

In a short video released on the Binance Twitter page on Thursday, CZ expressed excitement at the prospect of furthering the crypto industry in the country.

“I’m pleased to announce that Binance New Zealand has successfully registered as a Financial Service Provider and has officially launched Binance New Zealand,” said CZ.

“New Zealand is an exciting market with a strong history of innovation, and our team of Binancians in New Zealand are working hard to bring the freedom of crypto to Kiwis.”

Launch follows European registrations

The arrival of Binance in New Zealand marks another chapter in the rapid growth of the financial goliath. In recent months the company has made moves to become a registered player in a number of regions including France, Italy and Spain.

New Zealand marks another success story for the exchange which is seeking to legitimize itself after years of operating in regulatory gray zones.

“I guess for some, it’s easy to overlook as it’s a smaller market, but we see significant value in having a serious New Zealand presence,” said CZ according to multiple sources.

“We see New Zealand as a bit of a pioneer, so from that perspective, I think there’s a lot to be learned here with our local team working with Kiwis to envisage the future of currency, transactions, and the web.”

Kiwis will be able to access Binance services including spot trading, staking and NFTs.

Binance travels well

While Binance is entering new markets around the world, the exchange is inviting users to do some traveling of their own. In an announcement earlier this week the corporation announced that it would launch its first-ever crypto-sponsored vacation.

Travel influencers Lauren Bullen and Jack Morris have been onboarded to help the company forward the promotion, but with a twist. The two will only be able to purchase items with crypto along the way.

No fiat, no problem! At least, that’s the theory.

For #WorldTourismDay, we’re challenging two travel influencers to take a trip where they can only pay in crypto.

Follow along with their trips and experience on Instagram, and prepare for a big surprise 👀 pic.twitter.com/HEQXyaSQUE

— Binance (@binance) September 27, 2022