Unlocking Tangible Gains: Solana Blockchain Empowers Web3 Platforms with Solid Returns

Prominent Brands Find Success in Solana Breakpoint

During the Solana Breakpoint conference, leading mainstream brands and companies shared remarkable insights. According to these revelations, Web3 platforms supported by Solana’s Layer-1 blockchain network deliver substantial returns to investors. These platforms also provide valuable customer data insights, derived from meticulous analyses.

Participating in the four-day conference held in Amsterdam were various businesses and projects representing Web2, Web3, and traditional models.

Conference Highlights

The conference focused on the widespread adoption of Solana-based platforms and services. Key discussions revolved around innovations in payments and loyalty programs. One notable case study featured Boba Guys, a globally recognized coffee shop chain akin to Starbucks, based in the United States.

Boba Guys embarked on a journey to create a new customer loyalty application. In pilot tests conducted in San Francisco, store customers were incentivized, resulting in substantial insights. The pilot program, relying solely on in-store promotions for local customers, included 600 users. Remarkably, 31% of orders earned loyalty points through the program. Co-founders Bin Chen and Andrew Chau revealed that this initiative led to a remarkable 67% increase in monthly store visits and a 65% surge in user spending.

Web3 Integration in Loyalty Programs

Josh Fried, Chief Business Officer of Solana Foundation, emphasized the concrete use case these solutions offer for commercial customers seeking blockchain-based Web3 solutions to develop loyalty programs and expand customer bases. Fried stated, “The initial data from the Boba Guys pilot program demonstrates significant improvements in business outcomes. A real retailer with 25 locations witnessed an 800% return on investment through this Solana-based program.”

Following the integration of Solana Pay, a Web3-based payment solution, with the popular e-commerce platform Shopify, attention has shifted towards Web3-based payment tools. Fried announced that the company has begun receiving positive feedback regarding the adoption of this payment solution.

Another success story emerged from a Colorado-based company utilizing Shopify’s Solana Pay integration to boost custom perfume sales. Officials from the company highlighted the benefits of this payment solution, believing that the Web3 sector will play a pivotal role in enhancing e-commerce sales.