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Everdome will open in three phases during 2022, taking participants on a voyage from Earth to Mars. The pre-launch phase, which takes place in Hatta, allows viewers to visit the launch room and learn more about space exploration and the adventure ahead. The Everdome voyage is continued in Phases 2 and 3, from mission launch and living aboard the ship to landing and settling on Mars.
Everdome’s goal is to encourage mass metaverse adoption by producing a game that is accessible and understood, therefore it chose Dubai, one of the world’s most iconic tourist locations, as the launch venue.
“Our goal is to introduce the metaverse to the public in a way that it can be understood by everyone. We’re making considered decisions to open the metaverse gateway as wide as possible, removing as many accessibility limitations as we can. One way we’re doing this is by setting the launch phase in Dubai’s Hatta region. As a global landmark for tourism, innovation, and space exploration, Dubai was a natural choice for Everdome’s Phase 1.” – said Rob Gryn, CEO and Founder of Everdome and Metahero.
Everdome is establishing very effective yet accessible avenues for metaverse advertising in addition to creating a super-immersive – and free to play – world for consumers. Through the Everdome launch room, Phase 1 provides a good introduction platform for brands and companies wishing to expand their consumer involvement into the metaverse sphere.
 
 
“Advertising in the metaverse provides the opportunity for an even deeper level of connection with current and potential consumers,” added Gryn. “This is the next frontier of customer engagement, and there’s no time like the present to start branching out into the metaverse.”
Everdome will be built on Unreal Engine 5 and will feature the talents and vision of renowned concept artists, game creators, 3D designers, Hollywood VFX specialists, urban planning professionals, a development team that has been delivering graphics and effects for more than a decade, and a marketing team that has already found boundless success in a variety of industries.
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