Flare Expands Into Gaming and NFTs With Rival Partnership

Gaming has always been part of mankind, however, the inception of cryptocurrency makes it even more intriguing for people of all ages. Especially the Play-to-Earn concept that has risen in popularity.  Of course, NFTs are not left out in this new wave. Against this backdrop, many enterprises are expanding their ecosystem with strategic partnerships incorporating the above-mentioned.  

Decentralized smart contract platform, Flare is excited to announce it partnered with leading e-sports, gaming, and fan engagement platform Rival. In this partnership, Flare will become the NFT, utility, or DAO token platform for Rival’s NFT marketplace.

Specifically, Flare is a unique network leveraging the decentralization and security of smart contracts which makes it scalable, low cost, and low carbon. It runs the Ethereum Virtual Machine and uses Federated Byzantine Agreement-based consensus.

This means on the Rival Platform, users will be rewarded with Flare’s Songbird and its natiev token FLR for gameplay and achievements. Also, they will have access to Flare and Songbird native Bifrost wallets to easily access their rewards. Similarly, the rewards received can be traded for NFTs, game passes, branded client merchandise, and ticketing.

Using Flare’s canary network Songbird as NFTs, fans competing on the Rival platform will now be able to buy, sell, wrap and engage in fresh ways. Flare’s Turing-complete smart contracts and low carbon footprint allows fans access to all the benefits of connecting with their favorite teams on the blockchain without. This process eludes them from the hassle of the common environmental costs associated with traditional consensus solutions.

Speaking on the partnership Rival CEO Matt Virtue says,

Partnering with Flare enables Rival to expand its ecosystem and NFT capabilities for our clients across sports, brands, and media. This partnership augments the Rival ecosystem and provides additional levers of engagement and community building with one of the fastest-growing audience segments in the world.

To add on, Rival is a community builder based in the U.S. with operations worldwide. This partnership with Flare will further broaden the platform’s services to reach its global clients of professional sports teams, media properties, and organizations.

CEO and Co-Founder of Flare, Hugo Philion, states that “the partnership is the perfect match because eSports have exploded in the last few years and now most of the major sports organizations in the world are looking for opportunities in gaming which enable them to truly deepen their fan engagement by enabling a myriad of different use cases for user-generated NFTs.”

To note, Rival is a first-of-its-kind, enterprise platform solution that enables companies and organizations to leverage the popularity of gaming and esports. to acquire new customers, build a loyal community around their brands, create new revenue streams and drive engagement.