FTX Announces Foray into Web3 Gaming, To Prioritize ‘Great Games’

FTX has acquired Good Luck Games, developers of PC Game Storybook Brawl, as it forays to the Web3 Gaming Market. 

Sam Bankman-Fried announced the acquisition in a thread of tweets on March 22. 

“We’re excited to explore what the intersection of NFTs, crypto, blockchain, and gaming looks like. But we’re even more excited to see where Storybook goes,” Bankman-Fried tweeted. Additionally, he added that FTX’s mission is to “help [Good Luck Games] build the best games they can–with as much (or little!) integration with FTX as they want.”

Despite this announcement, the only concrete plans are related to art-based NFT drops during this year’s Game Developers Conference (GDC). In the GDC, the partners also plan to make the acquisition public knowledge. 

In addition, Bankman-Fried also tweeted how he and the team behind Good Luck Games have known each other since their school days. “We grew up drafting Magic: The Gathering at the same shops. I’m incredibly impressed with what they’ve built, and can’t wait for what’s left to come,” Bankman-Fried tweeted. 

Interestingly, one factor Sam Bankman-Fried emphasized in his tweet was how FTX wanted to prioritize ‘great games’. By this, he meant that NFT integration shouldn’t make a game ‘neutral or worse’. FTX aims to champion the Web3 Gaming space and win the hearts of traditional gamers. 

We also want to have an in-house case to develop our whitelabel package. But the single most important thing about that in-house game is, again, that it’s a great game.

Bankman-Fried also added that Good Luck Games is a team FTX really loves and believes in, with a vision they believe in. 

Storybook Brawl, Good Luck Games’ first title, is a PC game launched on Valve’s Steam video game distribution service. The game involves collecting, drafting, and battling digital cards. It combines traditional tabletop games with the auto-battle genre.