Sequel to a recent collaboration with Bollywood music and film giant, T-series to join the nascent NFT space, Hefty Art is set to introduce a repertoire of artistic excellence in the form of digital collectables on its growing metaverse.
Hefty Art is bringing the best of Maqbool Fida Husain, India’s prominent icon of modern art, into the NFT industry. With a mission to reconceptualize his body of work for profitability and drive more awareness, Hefty Art is set to launch the first NFT of Husain’s art piece –Fury, in partnership with the Estate of MF Husain, the official body governing Husain’s artworks.
In an all-explainer video featuring Owais Husain, the son of MF Husain, Hefty Art, an initiative of Hindustan Talkies, was announced as the official NFT partner for the first NFT tokenized art by MF Husain.
Speaking about the partnership, Owais Husain – Representative, Estate of MF Husain, said,
My father, in his enduring and prolific career, had a pulse on innovation and what was to come next. As an artist, I am pleased and looking forward to introducing my father’s iconic artworks in a new avatar via NFTs on Hefty Art. Through the sweeping breadth of his paintbrush, Husain changed the face of modern art in India, thus taking his place in history. Noticeably, I believe this move will have a similar effect as it positions itself to play an essential role in the transformation of art markets worldwide.
Also commenting on the new association, Neeraj Roy, Managing Director – Hungama, shared,
We are delighted to associate with the MF Husain Estate and carry forward the legacy and artistic accomplishments of the legend in the digital realm. Revolutionising how artists are seen today, NFTs represent a new horizon of possibilities to showcase their work at a global scale like never before.
Bringing Entertainment, Art & DAO together
MF Husain remains an inspiration and an icon of artistic expressions to many. He was the face of Modern Indian Art and led the industry in the 20th century. Recognized as ‘The Barefoot Picasso’, Husain’s creativity gained wide traction across several mediums including painting, sculpture, drawing, film and writing to build an incredible internationally recognized repertoire.
The Hefty Art and Husain Estate tie-up are suited to leverage Web 3.0 to push the purely physical art world to an increasingly immersive digital space, allowing users to own exclusive and immutable art pieces from MF Husain’s collection. A plethora of Bollywood stars, artists and celebrities could delve into NFT space with their offerings and associations following Hefty’s crucial metaverse move.
Sharing his thoughts on the collaboration, Ashish Chowdhry – Co-Founder, of Hindustan Talkies, commented,
Deepa and I take pride in amplifying the world of entertainment with its foray into Gaming and now the Blockchain. The transition into Web 3.0 has opened the floodgates to a whole new world of excitement. With ideas and creations evolving, we expect their art to soar further. For Hindustan Talkies, this association allows us to back new artists and take our vision across platforms and regions.
Hefty Art will also join forces with eDAO, an entertainment DAO focused on facilitating creators growth, which will propel the Hefty Art Ecosystem towards mainstream awareness, as more users interact with their favourite artists in the metaverse. Hefty Art is looking to redefine the future of entertainment. By taking advantage of the increasing interest in the NFT industry, the platform will bring decades-old legendary art to millions of individuals.
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