How Web3 Proponents Plan to Oust Web2

This year, one of the biggest points of focus for the tech space has been Web3. We’ve seen products and services looking to become the de facto entrance point for anyone looking to become an expert or an enthusiast for the next phase of the internet.

For now, it is pretty clear that Web2 is still all the rage as far as the internet is concerned. And, most experts believe that things will stay the same for a few years. However, Web3 proponents already understand that their time has come. It’s only a matter of when.

With that in mind, it is worth understanding a few of the ways that we could see the Web3 revolution come alive.

Building from Now

One of the time-tested strategies for succession has always been preparedness. And right now, the Web3 landscape is already shaping up to usurp Web2.

Right now, Web3 platforms are already taking shape, bringing the concepts of the new internet evolution to the one we have today. A great example is the Super Protocol – a confidentiality-based cloud service that focuses on decentralizing the cloud computing platform.

The Super Protocol combines blockchain technology with other confidential computing concepts, ensuring that users can easily access files and collaborate. Its focus is on censorship resistance and user control, while also maintaining confidentiality across its platform.

We live in a  world where cloud computing is led by companies like Amazon (through its Amazon Web Services) and Microsoft (through Microsoft Azure). However, as the world pivots to Web3, the Super Protocol is expected to become a market leader.

The same approach could be applied to just about everything the internet holds dear right now. We understand that centralized platforms hold all the data and are the market leaders right now, but that doesn’t stop anyone from building for the future – a future where the internet evolves

This approach could be the best for now. However, building a product only makes sense when you’re growing and getting people on. This means that developers have to build and build right. Or else, you might not exist.

Natural Progression Happens

Another strategy is to simply wait out this era of the internet. As stated earlier, the world is run by internet powerhouses right now that constitute Web2 and everything it stands for. This means that the trend will most likely continue for the foreseeable future.

So, Web3 proponents could essentially just wait until Web2’s time is over. One major area where things like cryptocurrencies and the Internet of Things (IoT) continue to struggle is with ease of use. Many people today believe that many of these solutions are simply too difficult to master. But, the coming generation won’t have that problem. They will understand the need for the internet to change because they will grow up with many of these emerging technologies. So, it will become much easier for them to grow and adapt to these changes.

The problem with this strategy is that it could be time-intensive. The world as we know it needs Web3 for different reasons, and simply waiting for this generation to pass seems like a gamble that might end up not even paying off. So, builders have to build – and they need to build now.

Collaborating with the Industry Giants

Then, there is the prospect of working with the current companies that take up a lot of the web space.

This strategy could work for several reasons. First is the fact that tech giants themselves understand the need to improve. We’ve seen Facebook adopt non-fungible tokens (NFTs) through Instagram – Twitter has done the same, and there’s even talk of Amazon possibly launching an NFT marketplace.

Twitter is also heavy into crypto – as is Facebook and several other top tech firms. These companies understand that Web3 is coming, and they’re looking to preserve themselves and their business models as well. So, collaborating with them makes sense for Web3 proponents

It also helps that some of the structures in place right now are also pro-Web3. Venture capitalists and investors are looking to get in early, so they’re funding projects and investing in companies that want to build the internet of the future.

Again, this strategy isn’t completely foolproof. The problem with collaborating with these companies is that they might end up imposing their will on your work and the future you’re trying to build.

Earlier this year, Twitter founder Jack Dorsey got into a bit of a spat with Marc Andreessen – the general partner at Andreessen Horowitz; one of the most successful tech venture capitalist firms in the world. As Dorsey explained at the time, VC firms and investors are looking to invest in Web3 and crypto because they want to control the internet of the future.

It’s a tale as old as tech – an entrepreneur has an idea and starts to build it out, then they raise funds and give up more and more control of their company to these big investors. Eventually, the investors impose their will and alter the product completely because they ultimately care about one thing – returns.

The same happens with big tech companies. When you have a product and get acquired, your new holding company essentially absorbs your product into theirs and controls everything about it. So, your product could end up serving a purpose that you never intended in the first place.

Regardless of what it is, Web3 proponents have a lot of work to do when it comes to building and collaborating. The future of the tech space depends on it – as does the future of the very internet itself.

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