Immutable Appoints 3 Senior Executives to Support Global Expansion

The leading international NFT technology and gaming company Immutable has appointed three senior executives in order to support its rapid global expansion. Moreover, the appointments come after the global tech and gaming companies are looking to partner with Immutable to scale and trade NFTs on Ethereum.

In addition, the platform also follows Immutable’s recent launch of its IMX token which can be estimated as the fully diluted market cap of $12 billion. This makes Immutable the quickest Australian company to reach unicorn status.

Furthermore, Immutable X’s utility token IMX has been designed to drive NFTs adoption and also help creators, players, and developers think again about the value in a digital ecosystem.

More so, Gill Findlay has been appointed as Chief Operating Officer. Even more, Gill has held various senior roles in some of Australia’s leading tech firms. Added to this, she also joins Immutable from venture capital firm AirTree. In AirTree, Gill worked as an Operating Partner responsible for supporting portfolio founders and companies as they scale their businesses. Moreover, as a Venture Partner Gill continues her relationship with AirTree. Gill will be responsible for the day-to-day operations in her new role at Immutable. Also, works closely with Immutable’s co-founders, brothers James and Robbie Ferguson to offer strategic vision and leadership.

Gillian was the CEO of the global marketing technology platform Vamp before being appointed to AirTree. In Vamp, Gill is still involved as a non-executive director, and before which she worked as COO at the unicorn, SafetyCulture in which she spent four years leading GTM, finance, people and culture, and operations. In addition, Gill is a chartered accountant and graduate member of AICD.

AirTree joined Immutable’s recent A$82m Series B funding which was led by King River Capital and BITKRAFT Ventures. Moreover, John Boris is appointed for the new role as Chief Growth Officer. Notably, he will be responsible for growing the Immutable brand business development, marketing, and community management, a central tenet for Immutable.

Even more, John joins Immutable from Silicon Valley who has spent his career in the US scaling tech-based businesses and developing leading brands over the e-commerce marketplace and entertainment industry.

Recently John was the CEO of If Only which is the leading US direct-to-customer and B2B marketplace enabling unique events and experiences in which he led its sale to MasterCard in late 2019. Prior to that, he was appointed as CMO of Shutterfly, a company which he helped develop to over $2 billion in annual revenues. Additionally, John also served on the Boards of the US Consumer Technology Association, and the Google Retail Advisory Council.

Katherine Rau enters Immutable as its Chief People Officer which is another new role that the company looks to quickly scale up. She also brings extensive experience in creating and developing the leading teams in the tech sector.

Previously, Katherine worked with Culture Amp as vice president of people and experience. In her previous roles, she was responsible for talent acquisition and culture at leading companies, such as Unlockd and Catch.com.au.

James and Robbie Ferguson can now concentrate on developing new applications for Immutable X, transforming their business models, opening up new markets, and leading the business in a variety of new business sectors yet to deploy NFTs for the transformation of their business models. Immutable CEO James Ferguson said,

We are delighted to welcome Gill, John and Kath to Immutable. Their experience and insights will be key as we rapidly scale one of the fastest growing companies in crypto and capture the growing global demand for NFTs. Despite the tremendous growth already seen, it is still early in the adoption curve for the $200 billion gaming, collectables and other related industries and we look forward to introducing the next 100 million users to NFTs and the metaverse.