Just-In: Premier League’s Liverpool FC Partners Meta To Launch Merchandise

Premier League club Liverpool FC on Friday announced a partnership with metaverse giant Meta to debut a collection of virtual apparel for Meta digital avatars. Liverpool FC fans can purchase the virtual merchandise in the Meta Avatars Store on Facebook, Messenger, and Instagram.

Liverpool FC and Meta Announces Merchandise for Avatars

In an official announcement on October 14, Liverpool FC said it has become the first Premier League club to launch its virtual merchandise in the Meta Avatars Store. Fans can customize their digital avatars with Liverpool FC (LFC) home and away jerseys, as well as LFC label lifestyle collection.

Drew Crisp, SVP for digital at Liverpool Football Club, said:

“We’re incredibly excited to be the first Premier League club with our own Meta Avatars. This is another fantastic opportunity for our global fanbase to digitally engage with Liverpool Football Club and create their own individual club-coloured avatars.”

The virtual apparel collection is available for purchase in the Meta Avatars Store on Facebook, Messenger, and Instagram starting today. The Meta Avatars Store is currently available in the U.S., Canada, Mexico and Thailand, Spain, Italy, and the UK.

In fact, the LFC merchandise will be available in virtual reality this year. Meta believes it will help Liverpool FC open a new revenue stream for the club as metaverse adoption grows. Metaverse giant Meta launched the Meta Avatars Store on June 20 this year.

Jerry Newman, Meta’s director of media partnerships, Northern Europe, said:

“We’re thrilled that Liverpool fans can now use our Avatars to express their digital identity through the iconic colors and logo of their favorite club”

Metaverse Is the Future

The metaverse space expands as major companies, celebrities, game publishers, and sports clubs enter the virtual world. Connected to the crypto, NFT, and Web3 markets, the metaverse is witnessing major adoption in games and sports.

Sports clubs like Arsenal and Liverpool FC have entered the NFT and metaverse space to drive fan engagement and increase revenues. Meanwhile, it gains special attention from game developers and publishes. Recently, PUBG creator Brendan Greene announced introducing NFT, metaverse, and blockchain features in the much-awaited game Artemis.

Varinder is a Technical Writer and Editor, Technology Enthusiast, and Analytical Thinker. Fascinated by Disruptive Technologies, he has shared his knowledge about Blockchain, Cryptocurrencies, Artificial Intelligence, and the Internet of Things. He has been associated with the blockchain and cryptocurrency industry for a substantial period and is currently covering all the latest updates and developments in the crypto industry.

The presented content may include the personal opinion of the author and is subject to market condition. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.