- KuCoin announced its partnership with Chingari.
- Chingari aims to expand its market globally.
- Chingari provides talents a platform to promote their skills to a larger audiences.
Digital asset exchange KuCoin officially announced its partnership with Chingari, a short video-sharing app. This collaboration enables KuCoin to support the launch of the Chingari Star Contest last February 15, 2022, which aims to give the Chingari app users a chance to win $GARI tokens worth INR 20 Mn. It is still running for the next month, with top participants expected to walk home with huge prizes.
In detail, Chingari Star Contest seeks to boost its content creation by searching for talents from the farthest corners of India. All the talents that will be invited in the network can use the platform to promote themselves and their skills to reach out to larger audiences in the country. Best of all, the contest is open to all existing and new users of the network who want to participate and win $GARI tokens worth crores.
Sumit Ghosh, CEO, and co-founder of Chingari, commented on the launch of the Chingari Star contest,
Looking at the overwhelming response that we have received from the creators so far, it only made sense to commence the contest from 15th Feb. The extra time can be utilized by new users to build their profile on the Chingari app- and get a fair chance to win the contest against the creators that are already popular on the app.
In terms of market reach, its partnership with KuCoin enables the network to expand its market and audience globally. Hence, boosting the mass adoption of the Chingari app. Furthermore, the Chingari team also expects the contest to motivate the existing content creators on the platform to “bring their A-game with fresh and brand new content” and boost user acquisition rates, participation, and creation of videos on the platform.
KuCoin CEO, Johnny Lyu explained,
The partnership between the two firms will help more users become aware of, understand, and get into the crypto world, accelerating the mass adoption of blockchain technology and cryptos. As the accelerator and participant of the crypto industry, KuCoin is excited to join forces with Chingari to launch this contest, which will help more users become aware of, understand and get into the crypto world.
On the other hand, the winner will be announced in March and will be invited to Mumbai for a grand victory celebration. What’s more, every Chingari user will get 5 votes each day to vote for their favorite creators. All the users actively voting and spending time watching videos on the app stand a chance to win attractive prize money.
Based on the information gathered by CoinQuora, the ultimate Chingari app Star will be awarded 10 Mn in $GARI token, with the rest of the prize money shared accordingly to other participants.
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