- Mastercard has filed 15 non-fungible token and metaverse trademark applications.
- The filings include plans to enable interaction with digital assets, virtual reality events and many more.
- Visa and American Express have already submitted their own crypto-related USPTO filings.
Mastercard has filed 15 non-fungible token (NFT) and metaverse trademark applications with the United States Patent and Trademark Office (USPTO).
Some of the things that really stand out in the filings include plans for a virtual community that enables interaction with digital assets, the processing of payment cards in the Metaverse, an online marketplace where buyers and sellers can download digital goods, virtual reality events and much more.
One of the trademark filings is for the company’s slogan, “Priceless”, and consists of multimedia files such as art, text, audio and video that are authenticated by NFTs.
Another one of the applications plans for the iconic Mastercard logo with red and yellow circles to process card transactions used for the payment of goods in the metaverse and a few other virtual worlds.
There is also a patent that plans to add Mastercard’s name to special cultural events such as sporting events, festivals, concerts or even award shows in the Metaverse. The same can also be done at virtual education seminars and programs.
Mastercard is not the only payment giant with metaverse and trademark plans as Visa and American Express have already submitted their own crypto-related USPTO.
In 2022, Visa filed an application to create a digital currency and is now currently working on and developing a native digital currency on its card networks.
On the other hand, American Express has seven applications related to its branding with virtual payment cards, concierge services in the metaverse, and using its cards in an NFT marketplace.
These well-known payment giants have all taken steps and adopted initiatives to remain competitive within the virtual economy.