Meme Coins Surpass BTC and BNB in Popularity, Says Binance

Binance Global User Survey: Key Findings

The Binance Global User Survey, released on December 18, gathered responses from over 27,000 customers across Asia, Australia, Europe, Africa, and Latin America. The survey revealed significant insights into cryptocurrency ownership and market expectations. Here are the key takeaways from the survey:

• 16% of respondents reported holding meme coins, making them the most-owned cryptocurrency among the participants.
• Bitcoin (BTC) followed closely with 14.4% of respondents owning the original cryptocurrency.
• Binance Coin (BNB) ranked third with 14.23% of ownership, surpassing Ethereum (ETH), which accounted for 10.95%.
• Other leading layer-1 tokens collectively made up 10.38% of users’ holdings.

The Popularity of Meme Coins

Meme coins have emerged as a dominant force in the cryptocurrency space, with 16% of respondents from the Binance survey holding these digital assets. Despite their often speculative nature, meme coins are generating considerable excitement among cryptocurrency users, who view them as having significant future potential. Dogecoin (DOGE), the largest meme coin by market cap, is currently trading at $0.365, contributing to the meme coin sector’s market cap of $116.5 billion.

In comparison, Bitcoin’s market cap exceeds $2 trillion, and the cryptocurrency is currently trading at $101,900, following a recent all-time high of $108,000 on December 17. While Bitcoin remains a dominant force in the market, meme coins have proven to be highly popular and widely held by crypto enthusiasts.

Crypto Market Expectations: What Lies Ahead for 2025?

The Binance survey not only examined current trends but also delved into user expectations for the future of the crypto market. Here are some of the most notable predictions from respondents:

• 19.39% anticipate increased regulatory oversight in the crypto industry.
• 16.1% predict growing involvement from traditional financial institutions and institutional investors.
• 16.51% expect broader implementation of blockchain technology in real-world applications.

Emerging Asset Categories Gaining Attention

Emerging asset categories are generating buzz among survey participants, with some categories predicted to dominate the market in the coming years. Here are the most anticipated asset types for 2025:

• 23.89% believe artificial intelligence (AI) tokens will lead market growth.
• 19.09% expect meme coins to remain a dominant force in the market.
• 12.37% anticipate decentralized finance (DeFi) tokens will grow in importance.
• 12.28% predict layer-1 tokens will continue to see strong growth.

New Entrants and Investment Trends in Crypto

The study also highlights the influx of new participants into the crypto space, with nearly 45% of respondents entering the market in 2024. Among these newcomers:

• 24.52% joined within the past six months.
• 20.60% joined within the past year.

Despite this influx of new users, a significant portion of the Binance customer base remains experienced, with 41.86% of respondents having been active in the crypto space for one to five years.

Crypto Investment Allocation and Trading Activity

The survey also explored how participants are allocating their investments in cryptocurrency:

• 43.97% of users dedicate less than 10% of their overall wealth to crypto investments.
• 24.33% allocate between 10% and 25% of their wealth to cryptocurrencies.

Regarding trading activity:

• 31.09% of users engage in daily trades.
• 22.91% trade weekly.

Conclusion

The Binance Global User Survey offers a comprehensive view of the evolving cryptocurrency landscape. Meme coins are emerging as a dominant force, surpassing Bitcoin and Ethereum in terms of ownership among survey participants. As the crypto market looks toward 2025, the continued rise of meme coins, AI tokens, and DeFi suggests that new and emerging assets will play a significant role in shaping the future of digital currencies. With more users entering the market and increasing interest in meme coins, the crypto space remains a dynamic and exciting environment for investors and traders alike.