MENA’s Crypto, Tech Startups Leverage Phase 1 of Google Expedition

With participation from 13 startups from UAE, KSA, and Egypt representing the fin-tech, food-tech, health-tech, retail, and crypto industries, Google concluded the first phase of its six-month-long expedition program.

The program included a series of workshops conducted by 14 subject-matter experts from Google, addressing how to generate leads as well as drive sales on social media and the google search engine.

Google’s MENA Startups and Geo-expansion Director, Hisham ElNazer, expressed that Google aims to extend its support to the wider ecosystem through mentorship, training, and bespoke offerings to all startups since they are the core contributors to boosting local economies. He further added:

We’re very excited about launching our exclusive digital-marketing-first program in MENA to help rising startups in their growth stage benefit from available marketing tools and techniques to scale their businesses and expand successfully.

Startups were exclusively selected and invited to participate in the program based on their growth plans alongside their commitment to experimenting and achieving results during and after the program.

The expedition also encouraged the startups to engage in one on one conversations with the subject-matter experts to find sustainable marketing solutions to accelerate growth. Among the thirteen startups, exchanges, such as BitOasis, Rain, and CoinMENA, joined the program.

In other news, MENA is proving itself as a trendsetter in crypto adoption. Recently one of the world’s leading fintech service providers Huobi Group which specializes in cryptocurrency obtained DIFC Innovation License in Dubai.

Apart from Huobi, CoinMENA also received provisional approval from Dubai’s local regulators to set up its business operations in UAE, however, a full-scale license is still under process.