Historic Partnership: Sports Illustrated Tickets and New York Red Bulls Team Up with Avalanche
Sports Illustrated Tickets, in collaboration with its blockchain partner Ava Labs, is making history by creating a groundbreaking experience for fans worldwide. This new partnership marks a major milestone in the evolution of live event ticketing, offering fans seamless entry, personalized rewards, exclusive content, and collectible digital assets.
Revolutionizing the Fan Experience
In an exciting development, Sports Illustrated Tickets and the New York Red Bulls have announced a 13-year partnership that will transform the stadium experience for both fans and event organizers. As part of this deal, the 25,000-seat stadium in Harrison, New Jersey, formerly known as Red Bull Arena, will be renamed to “Sports Illustrated Stadium.” Starting with the 2026 season, Avalanche’s blockchain technology will power the stadium’s ticketing system, marking a historic shift in live-event experiences.
Blockchain Ticketing Powered by Avalanche
The newly introduced blockchain platform, “Box Office,” will handle all events at Sports Illustrated Stadium. This cutting-edge system, powered by Ava Labs, offers secure, dynamic, and engaging NFT-based tickets. Fans will enjoy seamless access, personalized rewards, exclusive content, and collectible digital assets tied to their events.
- Seamless entry and enhanced fan engagement.
- NFT-based tickets for secure, dynamic experiences.
- Personalized rewards and exclusive event content.
- Collectible digital assets tied to the live event experience.
The Avalanche blockchain’s sub-second transaction finality ensures that ticketing transactions—such as purchases, transfers, and on-site verification—are seamless, making it ideal for high-volume events like MLS matches, concerts, and international tournaments. Additionally, Avalanche’s robust security protocols make NFT-based tickets fraud-resistant and tamper-proof, preventing common issues like counterfeit tickets and unauthorized resales.
Sports Illustrated Tickets as Official Ticketing Partner
As part of the long-term agreement, Sports Illustrated Tickets will serve as the “Official Ticketing Partner” for all events held at Sports Illustrated Stadium starting in 2026. This partnership covers a wide array of events, including international soccer matches, youth events, concerts, watch parties, and New York Red Bulls and Gotham FC home games. This marks the first-ever stadium naming rights partnership for Sports Illustrated in its 70-year history, showcasing its legendary brand and dedication to enhancing fan engagement through blockchain ticketing technology.
Enhanced Fan Experience with Club SI
Sports Illustrated Tickets is introducing its premium “Club SI” hospitality experience at Sports Illustrated Stadium. With a capacity of 1,000, Club SI will provide VIP access, food, refreshments, live entertainment, and exceptional packages for fans and families, offering an extraordinary experience that was once beyond reach for many.
The Future of Blockchain Ticketing
Sports Illustrated Stadium will set the global benchmark for blockchain-integrated sports and entertainment venues, solidifying Avalanche’s position as a leader in the blockchain space. The integration of end-to-end blockchain ticketing for all events in this landmark venue will further the vision of bringing next-generation fan experiences to life.
- End-to-end blockchain ticketing for all events at Sports Illustrated Stadium.
- Innovation in fan engagement through digital assets and NFT-based tickets.
- A transformative partnership between Sports Illustrated, Ava Labs, and New York Red Bulls.
Sports Illustrated Stadium: A Hub for Cutting-Edge Digital Solutions
In addition to providing access to the best events in sports and entertainment, Sports Illustrated Stadium will also offer fans exclusive memorabilia, including a digital Sports Illustrated Fan Cover for every attendee. This will allow fans to relive and share their unforgettable experiences, ensuring that no one leaves without a lasting memento.
Marc de Grandpré, President of New York Red Bulls, expressed excitement about the partnership, stating, “We are thrilled to announce this groundbreaking long-term collaboration with Sports Illustrated Tickets and the iconic Sports Illustrated brand. This partnership will solidify Sports Illustrated Stadium as a premier sports and entertainment destination in the metropolitan area.”
Conclusion: A New Era for Live Events
The long-term agreement between Sports Illustrated, Ava Labs, and the New York Red Bulls will usher in a new era for live event experiences. With Avalanche’s innovative blockchain technology powering ticketing, Sports Illustrated Stadium will become a global leader in sports and entertainment, offering fans an unparalleled and secure event experience.
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