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In order to promote widespread adoption, give users control over their data, and assist them in making money from the content they create online, Peer will collaborate with Fresh to develop hardware and software experiences over Peer’s decentralized blockchain.
Tony Tran, CEO & CTO, Peer Inc. said: “AR is eating the metaverse, we were searching for a crack-shot execution team to deliver on our massive AR vision to leapfrog ahead of the competition. We found it at Fresh. Their impressive portfolio and extensive service offerings position us to advance our mission in short order.”
With its headquarters in Bellevue, Washington, and offices in Portland, Bangkok, Austin, Dallas, and Houston, Fresh is a fifteen-year-old business with over 380 employees. Serving over 400 clients, ranging from start-ups to Fortune 100 companies, Fresh has produced work that has won awards. They offer comprehensive, all-encompassing solutions in the areas of strategy, design, software, and hardware.
“The metaverse is inevitable,” said Tran. “We see a clear path to a magical AR experience in a coherent product that people will want to use every day. Blockchain will give peers what they need to go from digital experience to digital reality. We’re so excited about what’s coming we can hardly sit still.”
 
 
Watch this interview with Jeff Dance, Tony Tran, and Peer COO Heath Abbate for more information on the future of augmented reality and the metaverse.
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