Playtika Gaming Pioneer Joins MonkeyLeague as Chief Product Officer

Raz Friedman, the former CPO of NASDAQ-traded Playtika, has officially assumed a full-time role with MonkeyLeague as its Chief Product Officer. Friedman will be in charge of building MonkeyLeauges’s AAA-quality gaming experience, while still maintaining a sustainable web3 gaming experience combining both “free2earn” as well as play-to-earn economies.

Notably, Friedman was one of the first entrepreneurs to develop mass-market games for Facebook and mobile, pioneering the freemium model that will anchor the MonkeyLeague economy.

Friedman also has almost two decades of game design and development experience, having joined Playtika over a decade ago as their first hire and leading their game development with popular titles, such as Slotomania, WSOP Poker, Bingo Blitz, Grand Harvest Solitaire, and many more.

“Esports and web3 are two of the fastest-growing tech verticals right now,” said MonkeyLeague Chief Product Officer Raz Friedman.

Having been one of the first to build games on Facebook and for mobile, I’m beyond thrilled to be leading the design and development of MonkeyLeague and to be pioneering the next gaming revolution that is web3.  MonkeyLeague is only the beginning for our studio as we aim to set a new standard for high-quality web3 games that last a lifetime.

MonkeyLeague team reveals that they have grand plans for creating a vast web3 esports ecosystem with a multitude of interconnected roles and ways to engage as well as earn. Notably, MonkeyLeague is the first to introduce both active and passive gameplay at this scale, where users will be able to compete through matchplay, own land and stadiums, scout players, and manage teams.

“Raz is like the Bobby Fischer of gaming. His expertise in building sustainable economies and designing extremely popular games will only reinforce our future status as a Web3 gaming giant,” said MonkeyLeague Head of Marketing Oren Langberg. “Raz leading the overall product will ensure our studio’s first release sets a benchmark in high-quality web3 gaming.”