Puma Launches Metaverse Experience at NY Fashion Week

Puma, one of the top sporting brands in the United States, has launched Black Station, a 3D spatial playground. This is in a bid to create a unique web3 space that will enable the NFT community to enjoy the brand.

The new limited version of the redeemable Puma Sneakers was unveiled during the New York Fashion Week as part of the Futrograde show. The experience at the show, and one which has been shared widely online, allows Puma clients to enter a hyper realistic digital lobby space. It has three separate portals showing off Nitro NF RNO and Nitro Fastroid sneakers linked to PUMA’s recent NFT Nitro pass mint.

A Puma verified account hyped the experience on Twitter: “Our very own 3D spatial playground. A unique Web3 space that enables our NFT community and all PUMA followers to experience the brand like never before.”

The brand sneakers known as he Nitro NFRNO and Nitro Fastroid sneakers will be associated linked to PUMA’s recent NFT Nitropass mint and will be redeemable by PUMA customers. PUMA Black Station has been imagined as an immersive and interactive place to experience the future of the brand. As a blank and ever-evolving 3D canvas, Puma’s metaverse experience has become a dynamic destination to visit. It connects consumers with various web3 activations emerging over the course of the next year and beyond at the fashion week.

Adam Petrick, PUMA’s Chief Brand Officer, said they have been pushing the product design and digital standpoint, and found it appropriate to launch Black Station for their customer’s digital exploration.
“Twenty years ago, Black Station was PUMA’s home for our most innovative designs in fashion,” said Petrick.

PUMA joins other fashion brands

Puma joins Prada and American Eagle and Tommy Hilfiger as the latest brands in the fashion retail industry to include metaverse and related technologies for their brand loving customers. The Black Station experience at the fashion week promotes digital experiences and physical brands via NFT, a venture that engages customers and enriches their technology knowledge at the high-end fashion show.

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