The Rise of AI: Schumacher’s Family to Take Legal Action Over AI Interview
The rapid development of AI is undoubtedly causing headaches for legislators and court systems globally as they struggle to deal with the technology. One recent example involves a German magazine, Die Aktuelle, that used artificial intelligence to simulate an interview with former Formula One driver Michael Schumacher. Now, Schumacher’s family has announced that they will pursue legal action over the matter. Die Aktuelle released their magazine on April 14, promising “the first interview!” with Schumacher since he suffered a serious brain injury in a 2013 skiing accident. While the magazine did add the line “it sounds deceptively real” to the front cover, the article contained a series of alleged quotes that were generated by AI, which was revealed only at the end of the article, much to the disgust of many fans. A spokesperson for Schumacher’s family confirmed to ESPN and Reuters on April 20 that they will be taking legal action against Die Aktuelle. This slated lawsuit follows a growing wave of regulatory movements involving AI as governments and courts grapple with how to deal with the rapidly developing technology.
Regulatory Movements Involving AI
Twelve European Union lawmakers have called for the “safe” and collaborative development of AI in a letter that asked for a universal set of rules on AI development. The lawmakers asked for a summit to be convened by European and United States leaders to discuss governing principles for the development, control and deployment of AI. This is because AI has been increasingly used to deceive in the business world. A financial regulator in California recently took action against multiple companies alleging one used AI to create an avatar that appeared as its CEO in YouTube videos. This is a clear example of how AI can be used to perpetuate fraud.
AI and Music Industry
AI has recently been used to impersonate other celebrities as well. A clip of rapper Kanye West purporting to perform a cover of Drake’s hit song “Hold On, We’re Going Home” recently went viral on Twitter, but the audio was actually generated by AI. This raises concerns in the music industry. Media conglomerate Universal Music Group is reportedly concerned over such AI-generated songs, having told streaming platforms such as Spotify to block AI-related services from being able to harvest copyrighted media.
Conclusion
The use of AI in various industries continues to increase, and while it presents opportunities for growth and innovation, it also poses potential risks and concerns. As such, regulatory movements involving AI are becoming more common, with lawmakers and industry leaders calling for safe and collaborative development. It remains to be seen how courts will address cases like the Schumacher AI interview in the future, but it’s clear that the rise of AI will continue to cause legal and ethical dilemmas.
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