Solrise Scouts TradFi Exec to Allow Institutions Explore Solana DeFi

Solrise, a Solana-based decentralized and non-custodial protocol for investment funds, has appointed Joseph Edwards as its new Head of Financial Strategy. Edwards previously worked with Enigma Securities, a crypto brokerage firm, as the Head of Research. With this latest team expansion, Solrise aims to grow and boost its ecosystem.

The platform plans to utilize Edwards’ well-versed expertise in the institutional space to take the platform to the next level. Moreover, Solrise’s new Head of Financial Strategy commented:

I am extremely pleased to be joining Solrise as the company looks to build out its institutional and retail offerings. I have been excited by the potential of development on Solana for a couple of years now, and the opportunity to help build in a DeFi ecosystem that remains nascent, and to play a small part in bringing it beyond that nascency, is a welcome prospect indeed.

Furthermore, Solrise is on the move to go the extra mile to increase DeFi products and services on the Solana blockchain. The project started on the right foot through its products, Solrise Finance and Solrise Pulse for example.

Solrise Finance is Solrise’s core product. It specializes in offering non-custodial asset management solutions and intends to bring more prominent investors into the DeFi space to give access to synthetic and native assets. Currently, the company is developing a non-custodial digital wallet for Solana called Solflare.

Generally, Solrise seeks to bridge the world of institutions to DeFi, without the need to compromise decentralization. With Solana being a familiar DeFi ecosystem for traditional finance, it allows projects like Solrise DEX to be the official hub for institutions planning to explore opportunities in the DeFi space.

Previously, Solrise joined hands with Civic Technologies to launch the first-ever on-chain decentralized exchange on the Solana network in September 2021.