Survey: UK Investors Prefer Tokens, NFTs Over Gold, Oil

A recent survey done on investors across the United Kingdom has shown that more and more investors favor the new asset classes which currently overshadow traditional finance. This increased adoption is driven by factors such as ease of use and the cryptocurrency market’s potential for expansion.

In a survey performed by OnePoll via Tokenise, 81% of the 2,000 UK residents surveyed selected tokens as the more secure and safer alternative to traditional investments such as shares, real estate, gold, and oil.

24% of the people surveyed revealed interest in investing in tokens and non-fungible tokens (NFTs) in 2022. This highlights a critical turning point for token adoption in the UK. As a result, there has also been a growing number of cryptocurrency exchanges and providers that intend to capitalize on the growing interest in cryptocurrency.

Approximately 55% of the existing cryptocurrency investors in the U.K. were roped into the industry through influencer marketing via artists, musicians and collectors, while 49% were attracted to the market through the ability to make purchases through app-based marketplaces.

The most prominent age group of people that prefer to invest in tokens and NFTs over traditional sought-after investments range between 18-24 years old, and make up 46% of the group.

The research also shows that women have lower exposure to tokens and NFTs when compared to men, but do however equally prefer online platforms for investments. Another key statistic to note is that 59% of women investors revealed to seek some kind of connection to the underlying asset before investing in it.