Tokenizing Content and Gating Them Behind NFTs

Web 2.0, more specifically the rise of social media has birthed the “creator economy”. This economy allowed creative individuals to share content, build communities and make money in various ways. All of it was made possible because social media gave creators the opportunity to directly broadcast to their communities.

It’s not all roses: by cutting out middlemen, social media became the new middlemen. Though social media apps provide a platform with access to millions of users, they are not designed with your long-term happiness in mind. At their core, they are designed to keep users on their platform for as long as possible, powered by algorithms and ads making creators the engine behind it all.

Through their content, creators entertain, educate and inspire a whole new generation. Yet, they do not fully capture the revenue they generate. That’s just how social media works today, but this is about to change. With the rise of Web 3.0 and NFTs, the creator economy is morphing into the ownership economy. Everyone is becoming an investor, a shareholder, and a collector of digital goods.

It should be easy for a creator to live off their passions. A creator should be able to capture all of the revenue including royalties. Fans should be rewarded with ownership for supporting their favorite creators. Creators should be able to focus solely on telling their stories rather than having to worry about the tech and business infrastructure.

SuperKeys: Fueling the Ownership Economy

A simple, yet powerful tool for creators and businesses to start, manage and run their business from their phone would be a significant development, this concept is called, “Superkeys”. There are already some early examples of the concept in action. Grammy-winning band Kings of Leon released six “golden ticket” NFTs that grant token owners lifetime access to front-row concert tickets. Rapper Post Malone dropped an NFT linked to a private game of beer pong.

NFTs are fully traceable and provable on the blockchain. Thus, NFTs are a core building block for the next generation of internet business models, specifically for creators and their communities. Non-Fungible Tokens set the foundation for a new model of collective ownership, fundamentally shifting the way value from creative work is created, shared, and utilized.

 Flooz has built a simple way to tokenize any content and gate it behind an NFT. On Superkeys, creators can capture 100% of the value of their creations whilst providing utility in form of an access pass to exclusive perks, privileges, and experiences. Simply put, any creator can now use SuperKeys to supercharge NFT collections with utility, using their Flooz accounts to lock experiences behind NFTs and NFT collections. These Superkeys are assets that can appreciate/ depreciate in value.

Flooz Superkeys brings users back to the core of what the creator economy represents: a direct relationship, value creation, and value exchange existing between creators and their fans. This reintroduces the concept of scarcity to the digital realm, providing a new opportunity for fans to patronize creators, express their support, and invest their financial assets into the creative work they want to see in the world.

SuperKeys Tie in With Flooz’s Vision

Lamine Cheloufi, Founder and CEO of Flooz says,

It’s our mission to build the pro tools that empower you to make a living off your passion from anywhere in the world. We’re building delightful Pro tools that empower you to focus on telling your stories rather than managing your biz and tech infrastructure. We’re on the verge of a paradigm shift and believe that Superkeys will be the catalyst to new forms of entrepreneurship. Everybody is becoming an entrepreneur, shareholder, and collector. Through Superkeys, value will be fully captured by creators. Communities will be rewarded for their contribution and thus turn into incentivized brand ambassadors.