Viral TikToker Khaby Lame Becomes Binance’s Brand Ambassador

Binance, the largest cryptocurrency exchange by trading volume, has announced a new partnership with the viral TikTok maker, Khaby Lame. This development came via Binance’s official website on June 30.

Khaby Lame, the Italian-Senegalese creator who grew to fame through his funny skits, will be joining Binance as a global brand ambassador. Binance aims to increase Web3 awareness and adoption via this partnership with Lame.

Khaby will use his signature comic moves to debunk some of the Web3 myths and tackle crypto-related misconceptions. This partnership also includes Khaby-exclusive NFT collections to enhance the experience for his fans.

A little background about Khaby Lame

Khaby became a sensation for his spin on “life hack” videos, where he navigates overly complicated scenarios without saying a word. He simplifies complex tasks in short funny one-minute videos.

Khaby is currently the most-followed creator on TikTok, with more than 142 million followers on the platform, and 78 million followers on Instagram, gathering above 2.5 billion likes.

In related information, Binance launched an NFT partnership with the famous football star Cristiano Ronaldo seven days ago. The contract represented Binance’s second collaboration this year with a soccer player. Binance hopes to launch a global promotion to introduce Ronaldo’s fans to Web3  and the world of non-fungible tokens (NFTs).

Throughout the contract, Binance and Ronaldo will develop a series of NFT collections that will be sold exclusively on the Binance NFT page. The first NFT collection will roll out later in the year.