Warner Music Group Joins Splinterlands, Enables Artists To Create Crypto Games

American multinational entertainment Warner Music Group (WMG) officially announced its partnership with blockchain gaming developer Splinterlands. The collaboration is the first-of-its-kind deal that will enable selected WMG artists to create and develop unique, play-to-earn (P2E), arcade-style blockchain games.

Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG said:

I don’t think we can underestimate how massive the opportunity around P2E gaming is. By partnering with Splinterlands to build custom tokenized games, we’ll unlock new revenue streams for our artists who have an interest in the space while elevating the role of fandom and community. As the Web3 ecosystem continues to evolve, WMG is committed to making sure music is front-and-center.

In terms of technology, the partnership of Splinterlands and WMG will produce mobile-friendly arcade-style gaming that can facilitate wider adoption. Hence, building community more easily than traditional play-to-earn games.

Jesse “Aggroed” Reich, Splinterlands Co-Founder and CEO explained:

Warner Music Group is a leader in the music industry. They are innovating the music industry to meet the standards set by Web 3.0 community members.  We’re thrilled to be working with them and I look forward to new collaborations at the intersection of gaming, music, crypto, NFTs, defi, and blockchain.

Meanwhile, the network also aims to bring power back to the players. Specifically, the P2E games will tap into blockchain technology to give players rewards, such as NFTs, that hold real-world value. Players can trade, sell, or lease anything they earn in-game.

Splinterlands was founded in 2018. The company’s fantasy-themed collectible card game, Splinterlands currently boasts 1.8M registered users, 450,000 daily users, and recently passed a historic one billion battle milestone. A community experience, Splinterlands is developed and grown with players’ input and guidance in mind.