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WWE to Merge with UFC Parent Company Endeavor Group to Leverage ‘Heavily in Demand’ Combat Entertainment

A new deal sees the WWE and UFC merge under the same umbrella for all-round combat sports offerings subject to regulatory approval.

The World Wrestling Entertainment (WWE) has agreed to merge with the Ultimate Fighting Championship (UFC) to form a publicly-traded combat sports company. According to reports, the new company will be run by a talent and media holding company and UFC parent Endeavor Group Holdings.
The WWE deal comes months after news first emerged that the popular wrestling promotion sought a buyer. The Vince McMahon-controlled company has a current market value of $6.79 billion, although the deal valued the wrestling promotion at $9.3 billion.

The deal is expected to close near the end of the year and is subject to regulatory approval.
Details of Merger
The WWE-UFC merger would see Endeavor Group CEO Ari Emanuel preside over the combined company as chief executive. Emanuel will also retain his CEO position at the original Endeavor Talent Agency/William Morris Agency-merged company. Meanwhile, WWE’s McMahon will serve as executive chairman of the wrestling promotion, while current UFC president Dana White will also remain in that role. Furthermore, Endeavor president and chief operating officer Mark Shapiro will function as executive chairman of the new company. Lastly, WWE CEO Nick Khan will retain his position as president.
Pursuant to the deal, the merger will comprise 11 people, with six appointed by Endeavor and five by WWE. Although the new company’s name will be announced later, the merger will reportedly trade under the stock ticker TKO.
Endeavor Group will take a 51% controlling stake in the combined company, with the remaining 49% going to WWE’s shareholders.
WWE shares fell in premarket trading following the deal’s announcement, while Endeavor’s shares climbed.
The WWE decision to merge with the UFC comes a day after the wrestling promotion concluded its annual WrestleMania. The premier 2-day, pay-per-view event was a spectacle that drew tens of thousands of ardent fans to Los Angeles’ SoFi Stadium. While WrestleMania was ongoing, bankers and executives from both sides of the merger were applying the deal’s finishing touches.
The newly-merged combat sports company is worth more than $21 billion, with stakeholders expecting that it would rise further. According to inside sources, the value of rights for live events such as wrestling and MMA will continue to appreciate. As Shapiro put it:
“Must-watch TV is a rarity these days. And unicorns like the UFC and WWE will be heavily in demand.”
WWE & UFC Merge to Offer All-Inclusive Scripted & Real Competitive Fights
By merging WWE with the UFC, Endeavor gains control of two of the biggest combat sports promotions with strategically esoteric offerings. With the UFC, the holding company appeals to fans who crave authentic, brutal, spontaneous, and unscripted mixed martial arts bouts. However, acquiring WWE also allows Endeavor to offer scripted and dramatic competitive fighting to fans who crave such.
It is also worth noting that there are already crossover athletes between both combat promotions. For example, current WWE superstars Brock Lesnar and Ronda Rousey also previously competed under the UFC banner. The duo were one-time UFC champions in their respective weight classes and have also held WWE championships numerous times.
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Tolu is a cryptocurrency and blockchain enthusiast based in Lagos. He likes to demystify crypto stories to the bare basics so that anyone anywhere can understand without too much background knowledge.
When he’s not neck-deep in crypto stories, Tolu enjoys music, loves to sing and is an avid movie lover.

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PancakeSwap DEX Launches Version 3 with Improved Performance & Lower Fees

The PancakeSwap DEX Version 3 also looks to introduce a “VIP” trading rewards program and a position manager feature down the stretch. 

PancakeSwap DEX has launched Version 3 on Ethereum and BNB Chain, offering improved performance and lower fees. According to reports, Version 3 introduces four different trading fee tiers of the cheapest on-chain trading fees among the decentralized exchange’s contemporaries. Notable counterparts, in this case, include Uniswap and SushiSwap.
PancakeSwap’s touted trading fee tiers are 0.01%, 0.05%, 0.25%, and 1%. These fee tiers compare favorably with the DEX’s previous Version 2 single level of 0.25%.

According to developers, the PancakeSwap DEX Version 3 also offers increased returns for liquidity providers. This implies that liquidity providers can efficiently allocate capital on specific price intervals with enhanced capital efficiency. The exchange’s developers can reap higher fee earnings from the same deposit amounts by allocating capital on smaller price ranges.
PancakeSwap DEX Version 3 to Balance between Low-Fee Traders with High Liquidity.
The latest version of PancakeSwap’s automated market maker platform is designed to create a balance between the lowest fee-paying traders and the highest accruable LP liquidity. By offering a token pair liquidity pool for each fee tier, PancakeSwap’s DEX Version 3 sees asset pairs moving toward the most rewarding tiers.
In the previous PancakeSwap version, liquidity from providers was spread out evenly along trading pair price curves. The decentralized exchange identified this pattern as inefficient because assets usually trade within specific ranges.
PancakeSwap’s Version 3 looks to introduce two new features still in development. These are a Version 3 “VIP” trading rewards program and a feature for position managers. As a tiered system, the VIP program will reward traders for trading volume by offering exclusive perks. These benefits include a 5% trading fee rebate that could potentially stoke more activity on PancakeSwap and increase its revenue potential.
Meanwhile, PancakeSwap’s position manager feature facilitates seamless trader liquidity deposit and position optimization. The tool automatically allows users to adjust their positions and fee rewards, eliminating the need for third-party integration manual calculations.
PancakeSwap Version 3 is compatible with all tools created for Uniswap’s Version 3. Furthermore, as of Monday, PancakeSwap, which boasts more than 1.5 million unique users, had over $2.5 billion in total value locked (TVL). Meanwhile, DefiLlama data reported that Uniswap had a TVL of $3.9 billion today.
Arbitrum 50M On-Chain Transfer Controversy
In other DeFi-related news, Arbitrum recently addressed its unauthorized ARB transfer controversy. The Ethereum Layer 2 protocol’s governance platform, the Arbitrum Foundation, recently offloaded 50 million ARB tokens on-chain without community approval. However, amid the backlash, Arbitrum explained that it sold ARB in the DAO’s interest. The Foundation said it loaned 40 million ARB from the total on-chain transfer to a financial markets player. Arbitrum added that it converted an additional 10 million ARB tokens for stablecoins to fund ongoing operating expenses. The Foundation also said it would not offload any more tokens ahead of the conclusion of its Arbitrum Improvement Proposal (AIP-1) ratification exercise. As it stands, 70% of the community is against the proposal.

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Tolu is a cryptocurrency and blockchain enthusiast based in Lagos. He likes to demystify crypto stories to the bare basics so that anyone anywhere can understand without too much background knowledge.
When he’s not neck-deep in crypto stories, Tolu enjoys music, loves to sing and is an avid movie lover.

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Re7 Capital Partners with Republic Crypto to Launch $100M Fund

VCs remain the major source through which institutional investors access crypto.

Venture capital (VC) firm Re7 Capital has tapped web3 advisory and crypto infrastructure firm Republic Crypto to launch a $100 million fund for liquid tokens. The fund, which is dubbed RxR Opportunities Fund, is one of the early initiatives of the 2022 strategic joint venture between the two firms. According to The Block, the fund will allow eligible investors to have access to a limited number of hand-picked crypto tokens, with a focus on those tokens with medium-sized market caps.
In a statement regarding the fund, Re7 Capital founder, Evgeny Gokhberg admits that the fund will aim at the smaller crypto names. However, he also insists that it will not involve anything speculative such as meme coins. And while Gokhberg confirms that the fund is already seeing commitments from all over, he did not disclose the exact amount that has been realized so far.

RxR Opportunities Fund has a one-year lock-up with liquidity after which it may then be unlocked every quarter. According to Gokhberg, about 15% of it would be focused on private deals such as over-the-counter (OTC) transactions.
Re7 Capital’s new fund represents a third option for its clients. The Cayman Islands-based firm first launched a market-neutral DeFi yield fund in 2021. In February, it also launched an Ether-focused fund.  Therefore, the RxR fund adds a new option for its clients.
Re7 Capital Signals the Growth of Venture Capital
Meanwhile, one can not overemphasize the impressive growth of the venture capital sector in recent times. Historically, VCs remain the major source through which institutional investors access crypto, albeit on a large scale. But recently, it appears there are more liquid opportunities for them to partake in the market. Investors now stake, tap into yield opportunities and have access to liquid tokens unlike before. The last part is exactly what Re7 and Republic hope to achieve with their new fund.
Re7 comes into the partnership with deep knowledge and experience managing a successful crypto hedge fund.

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Mayowa is a crypto enthusiast/writer whose conversational character is quite evident in his style of writing. He strongly believes in the potential of digital assets and takes every opportunity to reiterate this.
He’s a reader, a researcher, an astute speaker, and also a budding entrepreneur.
Away from crypto however, Mayowa’s fancied distractions include soccer or discussing world politics.

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OKX Crypto Exchange and Manchester City’s Rúben Dias Launches OKX Collective Dubbed ‘Train Like Dias’

According to Haider Rafique, Global Chief Marketing Officer at OKX, the launch of Train Like Dias is a true testament that Web3 can revolutionize anything without limits.

The OKX cryptocurrency exchange, a Seychelles-registered crypto firm that ranks second in daily traded volume, in partnership with Rúben Dias, a Portuguese professional footballer who plays for Premier League club Manchester City, has announced the launch of an immersive metaverse fan experience dubbed Train Like Dias. The Train Like Dias OKX collective will allow football fans to closely interact with Dias and experience his training techniques and coaching tips.
The partnership between OKX and Dias is an extension of the collaboration with Manchester City, whereby the exchange became the official training kit partner from 2020 to date. Notably, the OKX Collective is a unique virtual metaverse environment that allows football fans to gain access to special content from City players including Alex Greenwood, Ilkay Gündoğan, Jack Grealish and Rúben Dias.

“The OKX Collective is a unique way to bring fan interactions to the next level. Through the metaverse, we can give fans across the globe a glimpse into how I prepare for matchday and maybe how they can improve their own game,” Rúben Dias said.
Through his official Twitter account, Dias noted that the OKX Collective will give the fans a chance to reckon his best training drills. Moreover, the Train Like Dias are virtual and available for anyone to purchase through the OKX crypto exchange.

Join me and @OKX in the #OKXCollective metaverse to see some of my favourite training drills and give them a try! It’s your very own 1-to-1 training session… reckon you can keep up? 👀 #adhttps://t.co/NW2CR3YMKw pic.twitter.com/w91e9SFYRS
— Rúben Dias (@rubendias) April 3, 2023

Bigger Picture of OKX and Dias Partnership
According to Haider Rafique, Global Chief Marketing Officer at OKX, the launch of Train Like Dias is a true testament that Web3 can revolutionize anything without limits. With OKX taking pride in over 50 million registered global users, the Train Like Dias are expected to reach football fans much more easily.
“The possibilities that Web3 can offer are vast and only limited by our own imaginations. The way “Train Like Días” brings Rúben and his fans closer together is another great example of what this technology allows. The OKX Collective is just getting started, and we can’t wait to reveal what Alex Greenwood, Ilkay Gündoğan and Jack Grealish have in store for fans later this season,” Rafique said.
Notably, the Train like Dian fans also has a chance to get NFT to interact with through the blockchain. Furthermore, OKX noted that Dias fans can participate in competitions and win prizes including match tickets, team training kits and much more.
Meanwhile, the Manchester City Fan Token (CITY) gained approximately 1 percent in the past 24 hours to trade around $4.57. The CITY token under the Chiliz network takes pride in a market capitalization of approximately $26.49 million and a daily traded volume of about $1.9 million.

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Dogecoin Spikes Over 25% after Musk Changed Twitter Webpage Logo to DOGE Avatar

Musk had previously promised to change Twitter’s logo to a Dogecoin-themed image in a conversation with the WallStreetBets chairman.

The largest and oldest meme coin Dogecoin (DOGE), had all of its metrics surging on Monday after tech billionaire and Tesla Inс (NASDAQ: TSLA) CEO Elon Musk changed Twitter Inc’s blue bird logo to a dog-themed image. According to the latest market data from Binance-backed Coinmarketcap and Coingecko, the Dogecoin price jumped as much as 25 percent to reach a high of around $0.1026. Dogecoin price during the early Asian market on Tuesday traded around $0.9692. Notably, Dogecoin’s daily traded volume spiked over 431 percent in the past 24 hours to reach about $4,059,555,102.
As a result, Dogecoin’s market capitalization gained about 25 percent to stand around $13,452,464,496 on Tuesday. Due to the sudden price movement, over $24 million was liquidated from the Dogecoin network according to market aggregate data provided by Coinglass.

DOGE Taps on Musk’s Twitter
On Monday, the Dogecoin community was surprised by Musk’s decision to incorporate the DOGE symbol as the new Twitter logo. The move sparked fresh enthusiasm in the meme coin community. Moreover, Dogecoin surpassed Polygon (MATIC) market cap and now is about to decouple Cardano (ADA) if the momentum holds in the coming days.

pic.twitter.com/wmN5WxUhfQ
— Elon Musk (@elonmusk) April 3, 2023

Musk had previously promised to change Twitter’s logo to a Doge-themed image in a conversation with WallStreetBets chairman, the group that led the 2021 short squeeze on GameStop Corp Cl A (NYSE: GME) shares.

As promised pic.twitter.com/Jc1TnAqxAV
— Elon Musk (@elonmusk) April 3, 2023

Following the recent event, Dogecoin whales were observed to have increased on-chain activity. According to research data provided by on-chain analytics platform Lookonchain, the fifth largest holder of DOGE transferred 650 million units worth approximately $61.3 million.
Side Notes
Meanwhile, things were not all rosy for the Tesla market on Monday. According to market data provided by MarketWatch, Tesla shares dropped approximately 6.12 percent to close the day trading at around $193.30. Nevertheless, the decline in Tesla shares does not have a direct correlation with Dogecoin’s price pump on Monday.
In other headlines, Musk’s lawyers asked a United States judge to throw out a $258 billion racketeering lawsuit accusing him of running a pyramid scheme to support the cryptocurrency Dogecoin. While Musk has won similar cases before, his lawyers are confident the court will throw away the ongoing lawsuit
“There is nothing unlawful about tweeting words of support for, or funny pictures about, a legitimate cryptocurrency that continues to hold a market cap of nearly $10 billion,” Musk’s lawyers said. “This court should put a stop to plaintiffs’ fantasy and dismiss the complaint.”

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OpenEden Launches Tokenized US Treasury Bills

The OpenEden TBILL tokens are Ethereum-based ERC-20 standards that are transferable between different blockchain wallets.

Former senior officials at the Gemini crypto exchange announced that OpenEden, a decentralized finance (DeFi) platform, had launched the first smart contract vault to offer access to US Treasury Bills (T-Bills). According to the announcement, OpenEden will enable stablecoins holders to mint Treasury Bills (T-BILL) tokens through the OpenEden T-BILL Vaul. As a result, OpenEden users can earn a US risk-free rate, with yields of about 4.8 percent per annum starting from March 2023.
Notably, Jeremy Ng and Eugene Ng, both co-founders at OpenEden, worked at Gemini’s ex-Asia Pacific head and former head of business development for the region, respectively. OpenEden is backed by several institutional investors including Circle the issuer of USDC, KPMG, Elliptic, DBS, Chainlink, and Harneys.

According to OpenEden, the TBILL tokens are Ethereum-based ERC-20 standards that are transferable between different blockchain wallets.
“From the start, we wanted to create the opposite of a ‘trust me bro’ product for DAO treasuries, Web3 institutions, and crypto funds,” Jeremy stated. “There is around $130 billion worth of stablecoins sitting on the sidelines and not generating any meaningful yield. As DeFi yields continue to lag further behind traditional financial asset yields, there is a growing demand for institutional-grade DeFi products that offer low-risk, liquid, and transparent returns to stablecoin holders.”
Similar sentiments were shared by Eugene who stated that OpenEden has spent the past year developing institutional-grade regulated DeFi products. Moreover, the OpenEden protocol taps into the Chainlink network, which connects oracles from the real world to the blockchain industry.
“The OpenEden TBILL Vault not only facilitates on-chain access to US Treasury yields but it is also integrated with a Chainlink Proof-of-Reserves to provide real-time transparency into the underlying assets of TBILL tokens,” Eugene added.
OpenEden to the World
OpenEden was launched earlier in 2022 by a team with decades in institutional finance and technology having worked with Gemini, Goldman Sachs Group Inc (NYSE: GS), Morgan Stanley (NYSE: MS), Deutsche Bank AG (Xetra: DBK), Barclays PLC (NYSE: BCS), BlockFi, Bybit, and Binance.
Notably, the issuer of TBILL tokens, Hill Lights International Ltd, is described as a professional fund established under the British Virgin Islands Securities and Investment Business Act 2010. On the other hand, OpenEden Pte Ltd, the investment manager of the OpenEden TBILL Vault, is a Registered Fund Management Company under the Monetary Authority of Singapore.
By tokenizing real-world assets, OpenEden hopes to open up the blockchain industry to a $300 trillion market that is yet to be tapped on a global scale. Moreover, the cryptocurrency market is about $1 trillion despite being in existence for the past 14 years. Nevertheless, the industry has earned a global reputation over traditional stock markets after gaining value through the Covid pandemic and also the banking crisis.

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KuCoin Wallet Rebrands as Halo Wallet in Spinoff, Secures New Funding

One of the major aims of the rebranding exercise is to widen the scope of Halo Wallet operation beyond Web 3.0.

Decentralized KuCoin Wallet is expanding from being a simple Web 3.0 wallet to what can serve on a social finance (SocialFi) scale. According to a Monday announcement, the rebranding which takes immediate effect will see KuCoin Wallet take up a new name – Halo Wallet.
The Emergence of a New SocialFi Ecosystem
One of the major aims of the rebranding exercise is to widen the scope of Halo Wallet operation beyond Web 3.0. It will seek to integrate different on-chain and off-chain social media protocols like Twitter and the rest. The wallet will then create what it calls a decentralized identifier (DID) system where it will engage with popular social media influencers.

There are also more plans for the future of the newly-launched SocialFi ecosystem. Halo Wallet plans to employ a decentralized autonomous organization (DAO) model of governance. That is, it plans to gradually hand out governance rights of its SocialFi ecosystem to the community through a DAO. According to the firm, this model will encourage many users and innovators to explore unique financial strategies and trading opportunities. And with such a system in place, the SocialFi ecosystem will undoubtedly remain active, says Halo.
Meanwhile, the head of Halo Wallet Jeff Haul has also spoken on the need for decentralized wallets and their role in Web 3.0. Haul noted that decentralized wallets serve as the main entry point for users into the Web 3.0 space. In addition, he says that the unique features of the new Halo Wallet present an opportunity for users to create a complete social identity. And even more, it offers them access to quality information and prospects on social media.
Halo Wallet Sees Funding from KuCoin Ventures and Others
In what appears to be in line with the fresh start, the newly independent Halo Wallet has now received a fresh round of funding. The funding round had several notable investors in participation. Some of them include KuCoin Ventures, HashKey Capital, IDG, and other Web 3.0-focused investors.
Since launching in June 2022, the KuCoin Wallet platform has had quite an impressive run in the decentralized wallet domain. The platform offers coverage for mobile and PC and has integrated support for thousands of tokens and NFTs. It currently serves over a million users and continues to launch various services including native cross-chain swap and staking, and reached over 1 million users.

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Mayowa is a crypto enthusiast/writer whose conversational character is quite evident in his style of writing. He strongly believes in the potential of digital assets and takes every opportunity to reiterate this.
He’s a reader, a researcher, an astute speaker, and also a budding entrepreneur.
Away from crypto however, Mayowa’s fancied distractions include soccer or discussing world politics.

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SEC to Organize Investor Education Events to Create Financial Literacy

US government agencies have been actively encouraging similar ideas associated with financial literacy since 2003 when April was formally appointed the National Financial Capability Month.

The United States Securities and Exchange Commission (SEC) has revealed a series of education events focussing on underrepresented communities and others- but indicated that competitors should be educated to practice caution while using crypto.
In an April 3rd announcement, the SEC disclosed that it would talk to communities including high school students, members of the military, investors along with native Americans to publicize financial literacy. According to the announcement, the education can be on something as useful as “how to avoid becoming a victim of fraud” using cryptocurrencies. The SEC called an alert from one of its resources, in which the regulator asked people to be mindful of assessing investments in crypto undertakings that may authorize as securities under the regulator’s jurisdiction. The quote warns investors to use only the money which they cannot afford to lose in the market.

US government agencies have been actively encouraging similar ideas associated with financial literacy since 2003 when April was formally appointed the National Financial Capability Month. The announcement followed after several people denounced the financial regulator for arguing that it expects companies to have an inclusive discussion while persisting to take rigorous enforcement actions.
US-based crypto exchange Coinbase informed on 22nd March that it had acquired a Wells notice from the SEC even after having recurrent meetings with the officials for more than thirty times in a span of nine months. The crypto exchange claimed that its products and services will resume working as usual even through the investigation.
United States Securities and Exchange Commission Chair Gary Gensler has offered support to the United States Joe Biden‘s proposal to allot a staggering $2.4 billion in funding for the regulator, emphasizing the present requirement to crack down on the “misconduct” in the crypto space. In testimony on March 29th budget with the House of Appropriations Committee, Gensler explained that the massive funding was required to keep pace with the innovation around the world.
Gensler requested the regulator receive $2.4 billion in funding for the 2024 fiscal year, claiming that it required a “novel tool, expertise and resource” to handle transgression in the crypto industry. United States Senator Elizabeth Warren of Massachusetts is constructing her anti-crypto project as one of the main topics for her re-election campaign, even though polls indicated that the majority of Americans believe that crypto is the future.
In a tweet on March 30th, Warren also claimed that she was participating to place the administration on the middle-class families’ side, and gallantly quoted a Politico headliner that says, Elizabeth Warren is building an Anti-crypto Army.

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Sanaa is a chemistry major and a Blockchain enthusiast. As a science student, her research skills enable her to understand the intricacies of Financial Markets. She believes that Blockchain technology has the potential to revolutionize every industry in the world.

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Google on Path of Multi-Year Saving by Cutting Employee Services and Other Goodies

Google’s chief of finance referred to the 2008 times when the expenses were growing faster than the revenue, and thus they have decided on an internal rejig in that regard.

Big-tech companies across the globe have been cutting additional costs amid the tightening macro environment. Ruth Porat, Google finance chief, said in a companywide email that the company is making cuts to employee services. In a Friday email titled “Our company-wide OKR on durable savings,” Porat said that these are multi-year efforts. Furthermore, the tech giant is willing to cut down on all the additional goodies offered to employees such as fitness classes, tape, staplers, as well as the frequency of laptop replacements for employees.
Porat added that one of the major objectives for Google in 2023 is to “deliver durable savings through improved velocity and efficiency. All PAs and Functions are working toward this,” she added.

As said, Google has been on a major cost-cutting spree while initiating one of the largest cost-cutting measures in over two decades. Earlier this year in January 2023, Google said that it was eliminating 12,000 jobs, which is 6% of its workforce.
In her email, Porat said that the layoffs were “the hardest decisions we’ve had to make as a company”. She further added:
“This work is particularly vital because of our recent growth, the challenging economic environment, and our incredible investment opportunities to drive technology forward – particularly in AI”.
She also referred to the 2008 financial crisis twice in her emails. She added:
“Back in 2008, our expenses were growing faster than our revenue. We improved machine utilization, narrowed our real estate investments, tightened our belt on T&E budgets, cafes, micro kitchens and mobile phone usage, and removed the hybrid vehicle subsidiary. Just as we did in 2008, we’ll be looking at data to identify other areas of spending that aren’t as effective as they should be, or that don’t scale at our size.”
Cutting Down on Desktop PCs
As per the internal documents viewed by CNBC, Google is pausing fresh refreshes for desktop PCs, laptops, and monitors. It’s also changing the frequency of replacing old devices.
Google employees that are not in engineering roles shall receive Chromebooks instead of Apple MacBooks. Chromebooks are Google-made laptops that come with Google’s own operating system Chrome OS.
In a statement to CNBC, a Google spokesperson said that the company’s goal is to make durable savings via improved velocity and efficiency. “As part of this, we’re making some practical changes to help us remain, responsible stewards of our resources while continuing to offer industry-leading perks, benefits, and amenities,” said the spokesperson.
Similarly, employees won’t be able to demand gadgets from the outside, if they are available internally. In case they need any gadget costing above $1,000 they would need director “or above” approval.
“These are mostly minor adjustments. We set a high bar for industry-leading perks, benefits and office amenities, and we will continue that into the future. However, some programs need to evolve for how Google works today,” added Porat.
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Bhushan is a FinTech enthusiast and holds a good flair in understanding financial markets. His interest in economics and finance draw his attention towards the new emerging Blockchain Technology and Cryptocurrency markets. He is continuously in a learning process and keeps himself motivated by sharing his acquired knowledge. In free time he reads thriller fictions novels and sometimes explore his culinary skills.

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Web3 Must Overcome Significant UX Challenges to Reach Mass Adoption

User experience (UX) design affects nearly every waking moment of our lives. It’s not just digital either. Have you ever thought about the UX of doors? Perhaps a brief refresher of what UX is, will help. A useful definition of UX is as follows: ”A person’s perception and responses that result from the use or anticipated use of a product, system or service” (from The International Organization for Standardization).
The following opinion editorial was written by Bitcoin.com’s head of product experience Alex Knight.
Back to doors. We’ve all experienced a door that didn’t open the way it should. That’s a UX failure right there (there’s a name for such doors, search for “Norman doors”).
Thankfully Norman doors are rare, as are their computer software and web2 counterparts. Unfortunately, web3, still in its infancy, is rife with Norman doors. Until we fix most of these proverbial doors, web3 mass adoption is unlikely.
In this article I’m going to discuss three areas web3 needs to work on. Caveats: this list is not comprehensive and since my area of focus is web3 wallets I’m going to talk about UX challenges through that lens. The three areas are:

Security
Education
Ease of use

Security
That security is vital for software that handles financial instruments is obvious. Two of the bigger security challenges right now are:

Handling cryptographic keys
Unintelligible crypto transactions.

I believe that self-custody is the most important concept in crypto. This is not to say everyone must use self-custody. However, that it always remains a viable option is critical. I direct you to Bitcoin.com’s CEO Dennis Jarvis’ article on the topic for a compelling defense of self-custody. So far, self-custody has meant users must manage cryptographic keys. An early UX advancement was using recovery phrases, sometimes called seed phrases, instead of handling cumbersome unintelligible cryptographic keys.

While recovery phrases improved upon cryptographic keys, recovery phrases have proven to also be pretty complicated. There is a constant drip of stolen crypto due to people not fully grasping the importance of their recovery phrases, for example exposing or losing them. This leads to the second security problem: unintelligible crypto transactions. In most crypto scams, people willingly enter into transactions they don’t fully understand that send their cryptoassets away.
Moving Away From Recovery Phrases
Many people are working on the problem of recovery phrases. Vitalik Buterin advocates something called social recovery wallets that don’t require recovery phrases. This concept has a lot of promise, though I believe a lot more work needs to be done to make it usable for most people.
Another tactic is to replace recovery phrases with something more familiar — passwords. Just as a recovery phrase (set of random words) is more familiar than a cryptographic key (string of hexadecimal characters), a password is more familiar than a recovery phrase.
We offer automatic cloud backup services. Create a single custom password that decrypts a file stored in your Google Drive or Apple iCloud account. If you lose access to your device, you can reinstall the Wallet app on a new device, enter your password, and you’ll again have access to all of your cryptoassets. By creating a mix of encryption and cloud services tied with custodial services to help retrieve things, we can maintain a self-custody service while leveraging centralized technologies to lower the burden on the user. The ease-of-use of automatic cloud backup compared to manual backups through recovery phrases is easy to visualize:

Human Readable Transactions
Wallets need to get better at warning users of unintended outcomes of transactions. For example, a common approach is to get users to sign a ‘SetApprovalForAll’ transaction, which allows an adversary to transfer assets out of your wallet into theirs. Wallets should alert users when this kind of transaction comes up, describing the dangers clearly.
Image from @mulligan on Twitter.
Even better, wallets could present users with a more human-readable summary of potential asset changes transactions allow. For example, you might think you are swapping one asset for an appropriate amount of another, when in fact you are swapping all of your assets for nothing. The following helps visualize better what assets a potential transaction can change.
Image from @nishthenomad on Twitter
Education
There are two ways that most people first interact with blockchain technology: a centralized exchange and a self-custodial software wallet. The first time people interact with a blockchain “directly” will almost always be through the latter. Software wallets entail a large amount of responsibility and an even larger challenge in easing new users into the “deep end” of crypto – decentralized finance (DeFi).
Education is a major component of this. It’s essential for providing the right opportunities for users to upskill and build towards full self-custody and safely move away from reliance on centralized support. People being more comfortable/safe with crypto will help increase adoption and utility as it becomes a more viable alternative to traditional finance. The abundance of technical jargon doesn’t help. As is common with most new technology, early adopters are usually extremely technical.
Continuing Education
Every action your wallet has should keep in mind a future action that you wish the user to take. For example, let’s assume that the first action a new user should take upon downloading the wallet is buying crypto with fiat. You don’t want to overwhelm new users with hundreds of choices. It’s probably prudent to only give new users a curated list to purchase, with an option of the fully expanded list.

First actions, such as buy, should lead to a chain of in-app prompts/notifications/emails to try other actions like swap. Swapping is a big step from buying since every action in a DApp requires paying a transaction fee in the blockchain’s native token, something that has no analog in web2.

Jargon
Wallets are full of technical jargon that is non-descriptive to most people. A great example of this is “non-custodial wallets.” What does this mean? It has recently been adjusted to “self-custody” which is better, but still not perfect. Another is “multisig wallet.” Even knowing the full meaning, “multiple signature wallet,” will not tell already-knowledgeable people what it means. Even users who persist, digging deeper by reading full explanations, will probably have some difficulty understanding what it is and how to use it. At Bitcoin.com we use “shared wallets,” which we believe anyone can understand while not compromising the original meaning.

Ease of Use
This last category is not only one of the biggest issues we face, but is interwoven into the previous categories. As crypto matures, it must find a wider audience. The developer-driven process must make room for design. We are slowly starting to see a shift to more design-driven solutions, but there is a long way to go. Let’s look at a couple of examples, starting with mulitsig wallets.
No new user will be able to guess the usefulness of these from that name. Worse still, even advanced crypto users don’t use them because of complicated interfaces. This is tragic, because, like Vitalik Buterin co-founder of Ethereum says, multisig is likely the safest way to store your cryptoassets.

IMO fancy hardware stuff is all overrated and most people should just store the bulk of their coins in a multisig ( >= 5 participants) where most of the keys are held by trusted family and friends.
— vitalik.eth (@VitalikButerin) August 14, 2022

Shared Wallets
First, “multisig” needs to be retired. Next, multisig options need to be stripped out for most users. Most people would abandon the process when met at a screen like this:

Sharing the newly created wallet should be as seamless as possible, unlike this:

The QR code is enough, extraneous info like the public key can be taken away:

A “share” button makes it even easier for users.

Human Readable Send Transactions
Sending crypto, arguably the most basic action one can take, is still too difficult. There have been attempts like those made by ENS, Unstoppable Domains, and FIO to solve the problem but it’s still a bit of a mess, with different providers using similar domain names and then relying on the wallet to choose which one is correct and so on.
We’ve taken a different, I’d argue easier, approach: shareable links. You don’t need to know the person’s crypto address or ENS. Instead, you send the recipient a link via any messaging app (email, Whatsapp, SMS, etc.). The recipient just has to click on the link and follow the instructions to receive the payment.

Conclusion
I have no doubt that web3 will change the world. The future is already taking shape, but suboptimal designs must be relentlessly chiseled away. I am proud of the design choices Bitcoin.com has made, but have no illusions that they are destined to be the best ones. Bitcoin.com is one of many companies making products that push web3 design forward. I can’t wait to see all of the design innovations that will have helped bring our industry to mass adoption.

Tags in this story

crypto wallet, Human Readable, Human Readable Addresses, multisig, multisignature, Non-custodial wallet, QR Codes, Seed Phrase, Self-custody, shareable links, user experience, UX, Web3
What are your thoughts on this story? Be sure to let us know in the comments section below.

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