Launched in 2019, AAX (Atom Assets Exchange) has quickly positioned itself as one the fastest-growing crypto exchanges globally. With over 2 million crypto investors across 100+ countries, the AAX exchange has successfully bridged traditional finance and crypto markets without alienating retail investors.
The platform’s commitment to its core values of making crypto accessible for all has played a pivotal role in helping the exchange grow significantly since its launch. In 2021, AAX achieved several new milestones, highlighting its growing dominance as the go-to platform for retail investors.
Owing to its long list of services and affordable fees, AAX has emerged as one of the most preferred platforms for institutional and retail investors alike. Besides taking the lead in the industry by implementing the Satoshi Standard (SATS) to help further drive the mainstream adoption of bitcoin, AAX is the first crypto exchange powered by LSEG technology. This same technology stack underpins stock trading on the London Stock Exchange, the Singapore Stock Exchange, Johannesburg Stock Exchange, and the Borsa Italiana.
Signing Off 2021 With Fresh Records
The most recent achievement for AAX is the parabolic growth in retail trading volume experienced during the fourth quarter of 2021. A flurry of new sign-ups assisted the platform to shatter all of its previous records, sparking a 140% increase in retail trading volumes in Q4 2021 compared to the trading volume registered in Q3.
During Q4, AAX expanded its range of offerings for all investors, adding new trading pairs that included popular tokens such as Animoca Brands. The platform is currently offering its users the option to trade more than 150 cryptocurrency pairs and over 130 coins through its intuitive user interface alongside cutting-edge security standards.
A newly published report by CoinGecko confirms that AAX’s Q4 growth was off the charts, with the platform’s 24-hour daily trading volume averaging $1 billion over the period. The data also highlighted that AAX’s retail trading volume jumped by 140% on a sequential basis over the year’s final three months.
AAX also acquired more than 200,000 new user registrations and a 150% increase in its social media followers during this period. At the same time, unique visits to the AAX website also surged, with the platform registering upwards of 2 million unique visitors per month. In addition to this, the data from CoinGecko also indicates that Solana (SOL), Bitcoin (BTC), Ethereum (ETH), Polygon (MATIC), and Shiba Inu (SHIB) were the most heavily-traded tokens over that time.
On the latest results, AAX Head of Research and Strategy Ben Caselin, remarks,
Over the past year, as we saw Bitcoin adoption unfold and a growth explosion around NFTs and GameFi, AAX has been able to capture considerably more market share as a portal to and hub in this new investment arena. Going forward, as we expand globally, we intend to be a ‘listening platform’ that operates in the midst of society.
He adds, “Whereas 2021 was all about institutional adoption, the market is set for a retail frenzy that will see crypto reach a new level of mainstream adoption with both Bitcoin and other major crypto assets set to reach new all-time highs this year. This is what AAX is preparing for.”
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